7 Basic Rules for Ambush Interviews

Suddenly, the situation is there - as an opportunity or also a danger. Unpredictable, sometimes sneaky, treacherous, deceitful. It can hit not only politicians but also managers and entrepreneurs: A "raid" with a camera and microphone. What to do when a quick initial statement is demanded and the media is hungry for headlines? A thoughtless reaction can quickly become a matter of survival or be seen as snappy and embarrassing. Premature judgment, a blanket denial, a flawed comparison, dramatizing or trivializing - these are the pitfalls and traps to avoid. The heated debates about the identity of terrorists, the diesel scandal, or even "North African repeat offenders" (police jargon "Nafri") are cautionary examples. Here, the desire for media presence should be put on hold and the right defense mechanisms should be used. Here are 7 basic rules: 1. **Adopt a posture** Stand up when journalists with a camera and microphone approach - establish eye level. 2. **Arrange clothing** Remove all casual attitudes (such as a sporty sunglasses), put on a jacket. 3. **Gain a basic attitude** Maintain composure and calm. Also, acknowledge aggressively or ironically presented questions with diplomatic discipline. Consider the journalist as a customer - and try to understand their needs. 4. **Control facial expressions** Do not laugh, grimace, or smirk. Maintain attentive eye contact. 5. **Check and manage the scene** Check the surroundings: move away from catering and drinks, exposed documents, and open laptops. Also, guide the media representatives to a neutral environment and quiet zone with as little audience and background noise as possible. 6. **Build a relationship** Introduce yourselves to each other and politely ask the journalist about their medium and purpose. 7. **Prepare statements and interviews well** a) If a presented situation is unknown to you: "I'm sorry, I don't know about that. Allow me to inform myself personally first." Do not speculate, deny, or confirm anything. Do not comment on "second-hand information" as possibly accurate - it can backfire. b) If you are familiar with the subject matter but may need time for further legal or other consultations in your institution and company: "I will get back to you shortly. How and where can I reach you, for example, in 20 minutes?" Important: Do not be distracted or tempted. Do not give unprepared "ad hoc" interviews or statements. Arrange an interview appointment. Prepare statements that can also become headlines well and consider all aspects.