Art can be communication - How you can communicate better through art

by Ulrike Lehmann

Whether it's paintings, sculptures, artistic photography, installations, or videos - artworks are objects created for communication. They speak a non-verbal, visual language and at the same time offer communication opportunities for the viewer. The artwork is like a non-verbal "conversation partner" with whom the viewer engages in a "dialogue." In contrast to everyday images and photos, art is usually open to multiple interpretations. This is what makes it so exciting and vibrant. And this ambiguity or lack of clarity enables communication - with the work and with others. Artworks are individual systems, each containing many relevant pieces of information (Fig. 1). These include form, color, brushstrokes, material, medium, size, theme/content, composition. External information includes the artist's name, date of creation, historical context, the artist's biography, education, the current price of the work, etc. All information serves as "points of contact" for communication and offer various possibilities for discussion.

Art as a Catalyst for Team Communication

Art is ideal for sharing or examining what has been seen with others. Not all viewers see everything, and not everyone sees the same thing, even when looking at the same piece. The old children's game "I spy with my little eye" can be brought to life in a meaningful way here. Through conversations about the artwork, about what has been seen, individuals in the group exchange thoughts (Fig. 2). They express their insights, views, and reflections, share their fantasies and thoughts on the artistic work. Everyone listens to each other and learns to understand the other's perspective. The diverse expressions of others are inspiring for one's own thoughts and viewpoints. By the way, it also helps in getting to know the others better.

Tolerance and Respect in Conversation

Especially in a group setting with art observation moderated by an external coach, individuals can get to know each other better. Through conversation, one learns more about the other person. It is possible to have differing opinions and be tolerant towards others. Therefore, such exchanges sharpen one's perception and help in practicing tolerance - towards the artwork and all participants. Hence, group art observation is highly suitable for teamwork.

Tip

Choose an artwork that you don't like or can't relate to. This challenges you to think differently and practice tolerance.

Art as a Conversation Starter in Small Talk

Art serves as a conversation starter for sophisticated small talk. Being able to talk about art can add a surprising twist and a more emotional level to deeper conversations. Difficult negotiations are often made easier through a change in perspective.

Tip

Shift important conversations to an art exhibition. Invite one of your best or most challenging employees, business partners, or clients to a museum. Walk through the galleries and bring up your concerns there by the way. This creates a good atmosphere, closeness, and trust.

Tip

Learn to incorporate art topics into your conversations with customers to effectively support your arguments. Surprise your conversation partners with your knowledge of artists or auction prices. Knowledge gives you an advantage. Your counterpart will be impressed.

Art Promotes Communication - Also Externally

Art is also suitable for effective external communication. For example, exhibitions and events featuring art in companies create an inspiring atmosphere and enable stimulating conversations with customers and business partners. They contribute to employee identity and attract new employees and customers. Art can become a positively perceived element in employer branding. Awarding art prizes, supporting artists, or sponsoring art projects lead to a new sphere of influence and increased attention, a positive image, and stakeholder and shareholder acceptance. Engagement in art generates positive headlines. Because art is inherently positively perceived in society, it is an essential part of society. When companies engage in art, they do so in the interest of society. This is a key aspect of Corporate Social Responsibility (CSR) or Corporate Culture Responsibility (CCR). Art can also be used in visual communication.

Tips:

Design your annual report or website with art. Have your team members portrayed by an artist. Send your Christmas card with a modern artwork. Instead of wine, gift your customers and business partners small graphics or editions. At trade shows, use a large artwork to attract attention! Companies that integrate art into their corporate communication gain new attention, new contacts, and target groups. Their image, prestige, and acceptance are enhanced in the positive environment of art. For more information about Dr. Ulrike Lehmann, visit: http://www.deutsches-rednerlexikon.de/redner/ulrike-lehmann-art-coaching.html The book "Wirtschaft trifft Kunst" by Dr. Ulrike Lehmann: http://bit.ly/2r2J2Dg You may also be interested in:

• https://www.speakers-excellence.de/se/blog/stifterpreis/
• https://www.speakers-excellence.de/se/blog/business-casual-motsch/