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Generation Question Mark - What do I want to become when I can do anything?
Author avatar Carola Schneider

Generation Question Mark - What do I want to become when I can do anything?

 Young people struggle to choose a career path due to lack of guidance and real-life experiences. Digital tools like social media and online content can inspire, but personal interactions and hands-on experiences are crucial for decision-making. Building trust and providing support are key in helping youth make informed choices. A mix of digital and real-world experiences is ideal for career exploration. A network connecting students and entrepreneurs can facilitate personal connections and support decision-making. Show post
Apprentice recruitment belongs in marketing - new perspectives for executives
Author avatar Carola Schneider

Apprentice recruitment belongs in marketing - new perspectives for executives

 The text emphasizes the need to attract new talent to address the impending shortage of skilled workers due to the retiring baby boomer generation and the impact of the current Corona crisis on apprenticeship contracts. It suggests adopting marketing strategies, involving marketing professionals, to attract apprentices like customers, create a strong employer brand, and follow a six-step approach to engaging and securing apprentices. Show post
Secure skilled workers without losses.
Author avatar Carola Schneider

Secure skilled workers without losses.

 Recruiting apprentices annually is crucial for securing a skilled workforce for the future, especially with the impending retirement of baby boomers. Collaboration between HR and marketing can help attract and retain young talent. Initiating personal contact and tailored programs are key strategies. Show post
If you want to become world champion, you have to do good youth work.
Author avatar Carola Schneider

If you want to become world champion, you have to do good youth work.

 To attract and retain talented apprentices, businesses should inspire, awaken interest, offer hands-on experiences, motivate, maintain contact, and ultimately secure training contracts. Investing in fostering talent early on leads to long-lasting apprenticeships. Show post
Exceptional - Attracting apprentices like customers!
Author avatar Carola Schneider

Exceptional - Attracting apprentices like customers!

 Attracting and retaining skilled talent requires treating trainees like customers. By inspiring, engaging, and nurturing relationships with students, companies can create a pipeline of enthusiastic apprentices. This approach not only benefits the company but also provides valuable career guidance to young people. Show post