The text discusses the shift towards contemporary management methods like OKR (Objectives and Key Results) over traditional methods like MbO (Management by Objectives). OKR promotes agility, transparency, and ambitious goal-setting, fostering innovation and collaboration in modern companies.
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Google announced that employees will work from home until July 2021. The shift to remote work due to COVID-19 accelerated digitalization for many companies. Google's success lies in using OKR for goal management, fostering focus, alignment, commitment, transparency, and stretch-goals.
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Erno Marius Obogeanu-Hempel presents new approaches for successful companies in the digital age at the DIGITAL HEROES FESTIVAL. His guide recommends restructuring into cross-functional, self-organized teams to achieve greater agility and innovation. Teams should have psychological safety, allow mistakes, and learn from them. New approaches to product development and IT are presented. Companies are encouraged to build successful teams and make use of the opportunities offered by digitalization.
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Globalization has increased competitive pressure and the need for innovation. Successful companies like Apple and Google prioritize agile team structures and customer proximity. Traditional hierarchical models hinder adaptability in the digital age, emphasizing the importance of modern, team-centric structures for success.
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