Generation Z, born between 1995 and 2010, presents challenges for companies with new demands like guidance, meaningful work, values, rewards, tech skills, work-life balance, and teamwork. Companies must adapt to create a suitable work environment for this new workforce.
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The text discusses the author's realization of aging through differences in media usage with the younger generation. It highlights the influence of online celebrities like Gronkh on shaping future media consumption behaviors, emphasizing the need for companies to adapt to evolving trends in communication and marketing strategies.
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