Ingo Vogel discusses the importance of emotions in sales and customer loyalty. Emotions strongly influence purchasing decisions, and establishing a personal connection with customers is key for long-term loyalty and branding. Emotion is considered a decisive factor in sales competition, but there are moments when hard facts are necessary.
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The text promotes a book by sales expert Ingo Vogel on emotionally selling to inspire customers. It emphasizes the importance of emotional customer management and individual personality in sales. The book offers insights and practical tips on implementing emotional customer approaches for long-term market survival.
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