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All posts by Dr. Klaus-Ulrich Moeller

Customer demands - not drivers of innovation
Author avatar Dr. Klaus-Ulrich Moeller

Customer demands - not drivers of innovation

 The text discusses the importance of companies thinking ahead to offer innovative products, rather than just focusing on current customer desires. It emphasizes the need for companies to be creators of the future, providing customers with things they didn't know they needed. Show post
Charismatic marketing - the fifth stage after the crisis
Author avatar Dr. Klaus-Ulrich Moeller

Charismatic marketing - the fifth stage after the crisis

 The post-corona world will be different. Uncertainty surrounds future customer needs and behaviors. Marketing can shape this new world by creating visions and charisma. Charisma in marketing is the key to sustainable success. Show post
Corporate Predictive Acting - How Entrepreneurs Recognize Risks
Author avatar Dr. Klaus-Ulrich Moeller

Corporate Predictive Acting - How Entrepreneurs Recognize Risks

 The text discusses the importance of recognizing and reacting to risks early, using the example of the COVID-19 pandemic. It emphasizes the need for proactive thinking in companies, outlining steps to enhance "Corporate Predictive Acting" and adaptive adjustment, such as fostering a culture that values risk awareness, conducting crisis exercises, and considering alternative business models. It concludes that the ability to react swiftly to potential threats will be crucial for the future resilience of businesses and the economy. Show post
Coronavirus - How to master it communicatively...
Author avatar Dr. Klaus-Ulrich Moeller

Coronavirus - How to master it communicatively...

 The text provides seven tips on how companies can effectively handle the coronavirus situation. It emphasizes setting up a crisis team, regular communication with employees, transparency, prioritizing internal communication, sticking to facts, preparing for media inquiries, and handling sensitive situations with empathy and privacy. Following these tips can help companies appear professional and reassure employees during the crisis. Show post