Trust Selling emphasizes the importance of building mutual trust with customers through emotional intelligence and ethical practices. Sales success relies on influencing customers' feelings and understanding their needs. Emotional competence is crucial in the era of digitalization and evolving customer expectations.
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The text discusses building and maintaining perfect customer relationships through gestures of appreciation, asking insightful questions, building trust through mirroring, and effective communication techniques like focusing on eye contact. Relationship intelligence is key in business and personal interactions.
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