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All posts by Prof. Dr. Peter Gentsch

Part 1. Aunt Emma Reloaded - How Artificial Intelligence and Smart Data are finally making the primal dream of 1:1 dialogue possible!
Author avatar Prof. Dr. Peter Gentsch

Part 1. Aunt Emma Reloaded - How Artificial Intelligence and Smart Data are finally making the primal dream of 1:1 dialogue possible!

 The text discusses how traditional B-to-B sales & marketing methods are outdated compared to innovative B-to-C approaches using Smart Data and AI. It emphasizes the need for a holistic customer journey and the potential of AI to enhance customer experience and efficiency in communication. Show post