Rigid plans hinder companies from seizing real opportunities in dynamic markets. Instead of fixed goals, focus on flexible approaches, staying open to emerging opportunities without strict plans, fostering agility and adaptability for success in uncertainty.
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The text emphasizes the need for companies to adapt to uncertain challenges by shedding outdated practices, beliefs, and fears. It compares this process to climbers discarding unnecessary equipment to succeed. Companies are advised to reflect, seek disruptive experiences, and embrace change for future success.
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