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"Bring Your Own AI" (BYOAI) has replaced "Bring Your Own Device" (BYOD)
Author avatar Roger Basler de Roca

"Bring Your Own AI" (BYOAI) has replaced "Bring Your Own Device" (BYOD)

 Employees are increasingly bringing their own AI tools to work, replacing "Bring Your Own Device." While this shows innovation, it poses risks like data loss and security breaches. Companies must develop policies and provide training to ensure safe and efficient AI tool usage. Show post
The AI in your pocket - how multimodal models are conquering everyday life
Author avatar Roger Basler de Roca

The AI in your pocket - how multimodal models are conquering everyday life

 Multimodal AI combines different data types to improve performance in real-world applications. It enables smartphones to interpret images, interact with apps, and assist users in various tasks through spoken instructions, benefiting accessibility and enhancing user experience. Show post
Effective use for your speaker business: over 27 ideas that you can apply today Part 3
Author avatar Roger Basler de Roca

Effective use for your speaker business: over 27 ideas that you can apply today Part 3

 The text discusses the importance of utilizing artificial intelligence (AI) in marketing strategies to create high-quality content. It provides 10 ideas on how AI can be applied to understand the audience, enhance content creation, optimize campaigns, analyze feedback, improve SEO, and more. Show post
Effective use for your speaker business: over 27 ideas that you can implement today Part 2
Author avatar Roger Basler de Roca

Effective use for your speaker business: over 27 ideas that you can implement today Part 2

 The text provides 10 tools and resources for enhancing a speaker business, such as using social media, creating a website, building an email list, utilizing podcasts and videos, implementing SEO, and engaging with online networks. Additional strategies for developing effective social media strategies for a speaker business with AI are also discussed. Show post
Effective use for your speaker business: over 27 ideas that you can apply today Part.1
Author avatar Roger Basler de Roca

Effective use for your speaker business: over 27 ideas that you can apply today Part.1

 The text emphasizes the importance of attention and visibility for speakers, suggesting the use of artificial intelligence tools like make.com, beautiful.ai, writesonic.com, and captions.ai to automate tasks, optimize presentations, create personalized content, and enhance audience engagement. Show post
We live in an attention economy
Author avatar Roger Basler de Roca

We live in an attention economy

 The text discusses the rise of the attention economy, where attention is considered a valuable currency. It highlights how social media platforms target user attention and how individuals like influencers monetize their attention. The importance of customer loyalty in business success is also emphasized, with strategies like feedback, exceeding expectations, and gratitude being key. Show post
Professional branding for executives on LinkedIn
Author avatar Roger Basler de Roca

Professional branding for executives on LinkedIn

 Executives utilize personal branding to enhance company culture and individual recognition. Professional branding emphasizes personal competence and leadership qualities, aiding in team motivation and external brand promotion. Success is achieved through effective talent management and succession planning. Show post
Corporate influencers and ambassadors
Author avatar Roger Basler de Roca

Corporate influencers and ambassadors

 Ambassadors, or Corporate Influencers, are employees who represent a company externally, especially on digital platforms like Twitter, Facebook, and LinkedIn. They convey messages authentically, share success stories, and drive engagement, crucial for employer branding. Influencers should be diverse, authentic, and passionate, reflecting the company's culture. Training, guidelines, and support are essential for their success. The goal is to establish engaging and reliable ambassadors who enhance the company's reach and interaction with various audiences. Show post
LinkedIn in sales but not only: The value of the network lies beyond the network.
Author avatar Roger Basler de Roca

LinkedIn in sales but not only: The value of the network lies beyond the network.

 The text discusses the importance of leveraging LinkedIn for B2B sales and lead generation. It emphasizes the need for genuine networking, strategic content sharing, and utilizing corporate influencers to build relationships and drive business growth on the platform. It also highlights common mistakes to avoid on LinkedIn and the evolving features of the platform. Show post
What changes are taking place on LinkedIn?
Author avatar Roger Basler de Roca

What changes are taking place on LinkedIn?

 LinkedIn is evolving with features from Instagram and Facebook, but professionalism remains crucial. Engage in meaningful interactions, avoid excessive self-promotion, maintain a current profile, share professional insights, and give recommendations to build trust and relationships effectively. Show post
Why Digital Selling ideally complements and partially replaces traditional sales
Author avatar Roger Basler de Roca

Why Digital Selling ideally complements and partially replaces traditional sales

 In the digital age, traditional sales tactics are less effective. Social Selling on platforms like LinkedIn is key, focusing on building relationships through content sharing, direct interaction, and social listening. Training and understanding the platform are crucial for success in this new digital reality. Show post
How does LinkedIn work?
Author avatar Roger Basler de Roca

How does LinkedIn work?

 LinkedIn, a business-focused social media platform acquired by Microsoft, celebrates its 18th birthday with over 3.2 million users in Switzerland. Despite potential, users make mistakes in networking behavior. Genuine interactions are key for success on the platform. Show post
Social Media Trends 2021
Author avatar Roger Basler de Roca

Social Media Trends 2021

 Companies are shifting towards digital marketing, focusing on video content, micro-influencers, security, AR/VR, social media wellness, and voice commands in 2021-2022. Adaptation to these trends is crucial for effective advertising strategies. Show post
5 reasons why LinkedIn is so important for companies now
Author avatar Roger Basler de Roca

5 reasons why LinkedIn is so important for companies now

 LinkedIn is crucial for companies with its vast user base offering benefits like brand positioning, lead generation, talent attraction, networking, and low competition for content creation. Optimized profiles, quality content, and regular posting are key for success on the platform. Show post
The challenge of digital marketing in 2021 and beyond
Author avatar Roger Basler de Roca

The challenge of digital marketing in 2021 and beyond

 Digital marketing is a rapidly changing field, posing challenges for SMEs. Overcoming these challenges requires strategies like having a digital plan, outsourcing when necessary, utilizing cost-effective tools, and adopting a scientific approach to continuously improve. Despite the obstacles, there are solutions to succeed in digital marketing in 2018. Show post
How can we get more out of LinkedIn?
Author avatar Roger Basler de Roca

How can we get more out of LinkedIn?

 LinkedIn is a powerful platform for networking with a focus on educational and industry-related content. Social selling techniques on platforms like LinkedIn help in engaging with prospects and maintaining customer relationships. Optimizing your profile is crucial for success, including steps like adding a current profile picture and relevant keywords to attract attention. Social media algorithms aim to mimic social interactions, emphasizing the importance of engaging content and connections for successful networking. Show post