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All posts by Prof. Dr. Stefan Gröner

Digital transformation in the age of artificial intelligence - What companies need to understand now.
Author avatar Prof. Dr. Stefan Gröner

Digital transformation in the age of artificial intelligence - What companies need to understand now.

 The book "Colleague AI" explores how companies like Amazon and Alphabet succeed through early tech adoption, self-disruption, and aligning processes with digital possibilities. It delves into their strategies and foresight in embracing AI. Show post
Digital Transformation in the Age of Artificial Intelligence - What Companies Need to Understand Now
Author avatar Prof. Dr. Stefan Gröner

Digital Transformation in the Age of Artificial Intelligence - What Companies Need to Understand Now

 The digital transformation is crucial in today's business world, with AI playing a significant role. Companies must adopt a new "digital mindset" focusing on convenience, simplicity, and market insight. Management must lead this change, emphasizing the importance of AI for survival and fostering a culture of innovation. Hiring creative employees and fostering interdisciplinary skills are key to success in the AI era. Show post
Success factors in the use of WhatsApp in corporate communication
Author avatar Prof. Dr. Stefan Gröner

Success factors in the use of WhatsApp in corporate communication

 The text discusses the growing relevance of WhatsApp in corporate communication, emphasizing its use in newsletters, marketing, and customer service. Key success factors include relevance of content, rapid response times, and maintaining a human-to-human communication style. The future holds potential for expanded applications of messaging apps like WhatsApp in customer communication. Show post
Prof. Dr. Stefan Gröner: Digital Disruption - How Digitalization is Changing Markets
Author avatar Prof. Dr. Stefan Gröner

Prof. Dr. Stefan Gröner: Digital Disruption - How Digitalization is Changing Markets

 Prof. Dr. Stefan Gröner is a respected German strategy consultant and keynote speaker with experience in executive roles at major media companies. He is also a professor and dean at Fresenius University, specializing in research on "Digital Disruption" and "Future Corporate Communication." Show post
Artificial Intelligence in everyday driving school life
Author avatar Prof. Dr. Stefan Gröner

Artificial Intelligence in everyday driving school life

 Prof. Dr. Stefan Gröner discusses the role of artificial intelligence in autonomous driving, its current capabilities, and future potential impacts on daily life, professional driving, and mobility behavior. AI's limitations and challenges in handling unexpected situations, particularly in urban traffic, are highlighted. The evolution towards autonomous driving is expected to progress gradually, with advancements in technology and data availability driving the transition. The text also touches upon the changing landscape of mobility education, the increasing importance of connectivity and entertainment in vehicles, and the potential rise of autonomous flying as a mode of transportation in the future. Show post
Interview with Prof. Dr. Stefan Gröner
Author avatar Prof. Dr. Stefan Gröner

Interview with Prof. Dr. Stefan Gröner

 The text discusses digital disruption, the need for industries to adapt, and the importance of integrating digital strategies in marketing. It emphasizes the impact on traditional advertising and the necessity of a dual online-offline approach for effective communication. Show post
Interview with Stefan Gröner
Author avatar Prof. Dr. Stefan Gröner

Interview with Stefan Gröner

 Stefan Gröner advises driving schools to use social media to reach young audiences, emphasizing the importance of building trust and showing the human side. He warns against the "Donald Trump effect" in advertising and suggests emotionalizing the product by showcasing the people involved. Gröner also discusses the impact of digital disruption on the driving school industry, highlighting the need for schools to adapt to emerging trends like autonomous driving. Show post
The "Donald Trump Effect"
Author avatar Prof. Dr. Stefan Gröner

The "Donald Trump Effect"

 The text discusses how social media is shaping corporate communication targeting young audiences, emphasizing the dominance of visual content over traditional journalism. It also highlights the challenges companies face in standing out and engaging with young consumers effectively in the digital age. Show post