Paul J. Baumgartner - From Customer to Fan The Secret of Enthusiasm
"I am emotionally detached" - this sentence is often heard in everyday business life. It serves as a prophylaxis against injury for many, as emotions are still considered a sign of weakness in business, and moments of weakness are often an invitation to others. What companies increasingly need, however, are personalities who are passionate about their ideas. Employees who do not take the path of least resistance, but fight passionately for a cause. Courageous, creative people are urgently needed who not only present an idea, a product, or a service, but sell it with "passion" and "pride." Those who are motivated with the right inner attitude to perform their tasks with fire and passion, yes, those who love what they do. Those who love what they do can also inspire others: colleagues, friends, bosses, and their customers. Paul J. Baumgartner shows how it's done Paul J. Baumgartner is one of the most powerful Smartselling specialists in leadership, marketing, and sales in the German-speaking world. His creed: A presentation should never be boring, never soothing. It should derail old thinking, shake things up, personally reach people, make them laugh, cry, and think. PJB motivates, provokes, inspires, and entertains. In addition, he pursues another great passion at ANTENNE BAYERN, Germany's most successful radio station - for over 20 years, he has been captivating over 1.3 million listeners per average hour as a moderator.
Why Enthusiasm? Enthusiasm is not a gimmick and certainly not a voluntary extra. It is an economic factor, the linchpin of a complete value chain that ideally begins with the 
entrepreneur: Entrepreneurs inspire their executives, who inspire their employees, and they inspire their customers. The result - and here the circle closes - boosts the company, the bosses, executives, and employees. Enthusiasm as a driving force for top performance Without enthusiasm, great things would never have been achieved: no medical progress (Robert Koch), no aviation (Wright brothers), and no Wikipedia (Jimmy Wales). All these personalities have in common that they were convinced of their subject matter and could spend hours improving their ideas. The greatest changes have always been brought about by people who had fire in them and defied resistance. Enthusiasm has always been the driving force for top performance.
