Decision-makers and practitioners from HR management will be discussing the challenges of demographic change and solutions for the shortage of skilled workers starting today in Hall 1 of the Stuttgart Trade Fair. With its mix of start-up scene and established companies, the Swabian capital is an ideal incubator for innovations and best practice examples around the trade fair spotlight "Data-Driven HR - Focus on SMEs." From organizational development and HR software, to recruiting and further education, as well as labor law and new HR services in the digital age - 327 exhibitors (5% more than last year) will present their products and services on all relevant topics of personnel management. Numerous interactive and practice-oriented formats ensure effective knowledge transfer and networking with the industry's who's who. The new workshop formats will shed light on the advantages and disadvantages of agility in SMEs and present ways to increase the attractiveness of shift operations through targeted employee participation. Decision-makers from medium-sized companies will also find impulses for their personnel management in the field of corporate learning & working, when competitive advantages through innovative learning offerings, such as gamification, are presented. Keynote speakers connect HR management with societal megatrends Digitalization visionary Sascha Lobo will discuss the impact of the internet on society and work. In addition, author and publisher Dr. Florian Langenscheidt encourages his audience to develop a personal digital strategy. While Lobo and Langenscheidt are known as drivers of digitalization, interim manager and National Commercial Manager Dr. Bodo Antonic urges caution and calls on the HR industry to "become shapers of digital change in companies, rather than mere supporters." Nicole Reimer, Managing Director of IBM Germany and Vice President Finance DACH, will explain how employees can be involved in cross-company change processes through best practice examples in her keynote. Start-ups and bloggers showcase the innovative power of the HR and BGM community The HR start-up scene is stronger than ever and demonstrates its strength as an economic engine for the industry at Zukunft Personal Süd. In the joint Start-Up Area with the trade fair for Corporate Health Management, the Corporate Health Convention, which is taking place simultaneously in Hall 1 of the Stuttgart Trade Fair grounds, 60 young entrepreneurs (58% more than last year) will showcase their product solutions. Recruiting and talent management, perennial topics, are also being addressed by HR bloggers, who will share their visions of the future of the working world at the trade fair for the first time under the program point "Meet the Blogger." For more information on best practice examples and Florian Langenscheidt, visit: https://www.excellente-unternehmer.de/redner/florian-langenscheidt-deutsche-verlag-standards-glueck-familienunternehmer.html