Now available in bookstores! New and practical insights from the world of marketing consulting: "How I Learned to Love My Consultant" by Nils-Peter Hey
The non-fiction book "How I Learned to Love My Consultant" by Nils-Peter Hey provides valuable information, pragmatic tips, and interesting background knowledge for a successful and profitable collaboration between companies and marketing consultants. It has been published by Edition Saramar, an imprint of Richard Pflaum Verlag, and is now available in stores or at buecher.pflaum.de. Every entrepreneur gains experience with a consultant or service provider in the marketing field during their professional life. Professional advertising, public relations, PR, media, as well as content or online marketing are crucial factors for entrepreneurial success. Additionally, digitized and globalized markets have significantly changed the need for professional marketing consulting in recent years. External support from marketing experts is more in demand than ever today. However, collaboration carries various risks, can easily go off course, or even end up in court. In his new book "How I Learned to Love My Consultant," author Nils-Peter Hey addresses all entrepreneurs who want to better prepare themselves for the challenges of marketing projects and collaboration with consultants, service providers, and agencies. He candidly points out the typical sensitive points where collaboration can fail and how this can be avoided. "With this book, I share my unfiltered 20 years of consulting experience to guide the reader further. The knowledge from this book will save a lot of time and money even before the first assignment. It will help the reader achieve marketing success faster and better," says author Nils-Peter Hey.
