Brand Experience: How photo activations create strong brand experiences

Creating a Positive Brand Experience - a claim that is more important than ever. Because a good brand experience can help customers build an emotional connection with a brand and identify with it. The feeling of belonging and customer loyalty grows. Creating a strong brand experience is closely linked to generating positive emotions. It is about inspiring customers and providing them with an unforgettable experience that they associate positively with the brand. A positive brand experience can be created in various ways, but a photo campaign can be a very effective method to emotionally connect customers to a brand. A photo campaign offers an engaging and interactive experience that allows customers to get to know a brand in a personal way. Here are 7 tips on how to use a photo campaign to create a strong brand experience:

1. Brand the photo campaign in your corporate design: The photo campaign should be appealing and tailored to your brand. A photo booth in your branding, a photo layout with your brand's logo, or a matching landing page can help customers remember your brand and identify with it positively.
2. Stay in memory: Make your customers happy by printing out the photos as giveaways. This not only creates excitement but also maximizes memorability. Visitors not only take a photo home, but also your brand message!
3. Create a sense of belonging: Taking photos is fun and evokes emotions. But what if your photo campaign also creates a sense of "togetherness"? Then the connection to your brand becomes even stronger! This can be achieved, for example, with the click it Photo Mosaic - all created images are combined into a large overall image displaying your logo or message.
4. Provide a sharing opportunity: Ensure that your customers can easily share their photos. For example, by allowing customers to digitally retrieve and share the image via email or QR code. This way, the photos will be seen by many people, and your brand will be present on social media.
5. Offer incentives: Provide customers with incentives to participate in your photo campaign. This could be a photo raffle or a contest with a wheel of fortune or a scratch card. With each photo, the chances of winning increase - this will definitely activate your customers!
6. Ensure variety: Vary your photo campaigns and differentiate yourself from other brands. For example, in your photo campaign, you can not only take photos but also create GIFs or boomerangs. Or surprise with innovative photo modules that many have not seen before. Such as the mobile Photo Roamer, which moves effortlessly from customer to customer, or the Video Booster for cool 360-degree shots. This will amaze and make a significant difference!
7. Reach more customers with hybrid photo campaigns: Combine your on-site photo campaign with an online photo campaign and reach even more customers. The click it Selfie Booster is a virtual photo booth that allows your customers to upload photos from anywhere with their own smartphones. Of course, with your branding and message. This way, you achieve maximum reach and maximum excitement!

By creating a photo campaign, companies can create a unique brand experience, which ties customers to the brand and establishes an emotional connection. A successful photo campaign requires careful planning and execution, but when done right, it can become an unforgettable experience for customers. We at click it Bildsysteme are happy to help you with this - with our photo campaigns, we create emotions and lasting memories!