Skilled talent is an important corporate resource that must always be tapped into anew. This is often not quite easy. How about attracting your future trainees in the same way you attract your customers? Just take a fresh perspective and set new course.
The Power of Enthusiasm – Turning Students into Fans
Let's just look at it this way: A young person often doesn't know yet what they want to become. And they don't know your company either. How could they? To change that, you need to make your company and its professions attractive and arouse desire among students. Simply utilize the power of enthusiasm, just as you do in customer acquisition. And do it using the good old-fashioned model: building and nurturing personal relationships. Invite interested students to your company as part of an event and let them have their own Head+Heart+Hands experiences. Hands-on experimentation triggers emotions and promotes decision-making.
Apprenticeship Marketing – A Targeted Process
Stay connected with interested students, just like in customer acquisition. Whether it's acquiring customers or apprentices, the goal is to find people who want to enter into a relationship with you, ideally long-lasting. In apprenticeship acquisition, this is achieved through a process that begins without pressure or educational demands, excites through trying out the profession and company, and leads to the question: Do we fit together? If the answer is yes, the risk of apprenticeship dropouts decreases simultaneously.
Cost-Benefit Ratio – Efficiency Is Possible
Anyone setting out to "win apprentices like customers" should have a strategy that has the potential to unfold its sustainable impact over time. Even if the initial effort seems quite large, it is worthwhile because it significantly decreases over time. The beauty of it is that win-win situations with real benefits for all parties involved arise. Efficiency also includes time savings for personnel, as all employees need to spend much less time on apprenticeship acquisition throughout the year. You also save on participation fees, promotional materials, equipment, personnel costs, etc., for other inefficient activities.
Strengthening the Employer or Trainer Brand
The positive Head+Heart+Hands experiences of the students lead to equally positive word-of-mouth propaganda on school grounds. This is invaluable, as in this age group, it's initially about the good feeling, positive experiences, and the desire for more. And if you invite to events year after year, the spirit of your "cool" company will soon permeate all classrooms. Keyword CSR: Bring the societal contribution that your company makes with this approach, these events, into the public eye. Besides your own benefit of getting suitable apprentices, you offer a large number of young people regular, qualified career guidance.
In 6 Steps to Suitable Trainees
Inspire – truly inspire many young people in the school environment Awaken – awaken their interest in the profession and company Engage – invite the interested ones to a Head+Heart+Hands experience in the company Try Out – let them try out the professions at the actual workplace Motivate – stay engaged with those still interested and guide them to internships, trial days, etc. Find – sign many apprenticeship contracts that last
