Roger Rankel develops a new customer journey - the Lead Loop.

Customer Journey as a self-runner - Most effective form of continuous customer acquisition - Offline and online marketing in one concept Customers buy differently today! The classic Customer Journey sales model is outdated. For this reason, marketing and sales expert Roger Rankel has completely revised the traditional approach and designed a completely new customer journey - the Lead-Loop®. This transparent concept combines online and offline marketing as well as referral and review marketing. Both individual salespeople, smaller and larger sales units, as well as medium-sized companies and corporations can adapt the model to their business. Bestselling author Roger Rankel has completely revised the sales approach of the classic Customer Journey. To do this, the marketing professional, together with an expert team, evaluated 1,000 studies of modern buying research and 10,000 customer surveys. Based on these findings, Rankel developed the Lead-Loop®: a contemporary customer acquisition concept that corresponds to the changed buying behavior. Marketing professor Dr. Michael Zacharias and online expert André Weimar contributed to its development. Roger Rankel on the key insights gained during the work on his innovative concept: "We have found that the behavior of customers has changed significantly in recent years. They research, evaluate, decide, and buy completely differently today! It is no wonder that traditional sales approaches no longer reach them at the crucial points." Rankel's new customer journey aims to minimize acquisition, reliably win customers, generate more and automatic inquiries (leads), and achieve the highest possible, effective closing rate. The Lead-Loop® is designed as a cycle. The customer initially goes through five phases: trigger phase, research phase, purchase phase, experience phase, and advocate phase. The focus of the loop is primarily on the provided clarity and transparency. The product variety is quickly narrowed down to a targeted selection. The special feature of the concept: it takes into account the changing online and offline behavior of the modern customer. It also includes loyalty management as well as referral and review marketing. The Lead-Loop® turns customers into advocates and repeat customers, thus ensuring an eternal restart. For more information on the topic of Customer Journey and on Roger Rankel, please visit: https://www.speakers-excellence.de/redner/roger-rankel-neukundengewinnung.html