Customer loyalty in the digital world

We are right in the middle of digital reality: the digital world is changing every business model, and a new era of customers is emerging. Today, we are increasingly buying, living, and working digitally. Customers themselves are gaining more power and influence over the economy on a daily basis. Over 90% of all purchasing decisions today are influenced online, meaning customers are informed, make purchases, provide feedback, and recommend products/services online. We are facing the greatest economic transformation in industrial history. This has enormous consequences and currently offers unique opportunities for the business world. Customers buy differently today But how do we navigate these new rules of the economy and how can we leverage the benefits of the internet through new strategies? Every company must address the changed purchasing behavior of digital customers in order to remain competitive and future-proof. This should actually be a given today, but very few companies are able to implement it. Therefore, they are losing market influence in almost all areas. Many entrepreneurs have not yet realized that the internet offers maximum chances for success in their customer strategy. Those who ignore the internet today overlook a crucial aspect in their business strategy: today's customer makes purchasing decisions using an array of immense digital possibilities and is influenced by new gatekeepers like Google, Apple, Facebook, Amazon & Co. This makes the quality of customer relationships increasingly valuable and the most important asset for any company's balance sheet. One must understand and implement this "piano" in order to create their own economic success. The biggest gaps in online sales New technologies enable every company to enter global markets, meaning traditional production requirements like labor, land, and capital are becoming less significant. New "Global Players" are emerging virtually overnight through the internet. By incorporating the internet into their marketing activities, companies have the opportunity to conquer new markets. Every company can be active on the internet, regardless of what they sell. Doing business with digital customers is feasible in every industry and completely independent of company size. Discover which digital activities have the greatest potential for success for your business. User-friendly systems and tools create absolute equal opportunities and democratization of business success. Most tools can be used independently by you. Turn visitors to your website into customers and ensure that your successes are talked about online. Leadership in the digital age Employees with a challenger mentality are now needed to implement the digital customer strategy. 80% of Generation Y base their job choices on the technological equipment offered in the workplace. Those equipped with more productive tools are more efficient. Employees want to engage and take on tasks autonomously. For them, it's about "Quality Time" during their working lives, and they don't want to waste it on mindless companies. Focus on the employee as an individual and create an environment where they can contribute according to their skills. This way, they can engage in the digital goals of the company without neglecting their own needs. This results in increased employee satisfaction – as well as projects being completed faster, smoother, and more rewarding. Lay the groundwork for a new constructive relationship between leadership and the team. Only in this way can you develop new business models from the customer's perspective and win the next generation of customers through digital transformation.