Charismatic marketing - the fifth stage after the crisis

The world, as we hear far and wide, will not be the same after Corona as it was before. This statement will initially be agreed upon by everyone because we suspect exactly that, and it is more exciting than if someone were to say that we are returning to what we already had. That would not satisfy our desire for sensation or our curiosity cortex in the brain. Now, however, it is worth taking a closer look at individual sectors: society, politics, science, and economy. Who has done a good job in the crisis, and who has had to brutally face their own weaknesses? When the economy starts up again, it can only work if people start buying again. However, what they buy, and whether they buy it to the same extent as before the crisis, ultimately, no one knows. Basic needs such as shoes, clothing, and food should not be the problem. However, whether they want to vacation again in the hundreds of thousands on the Bahamas or the Seychelles seems less certain. Whether they will lose interest in hyper-mobility and no longer sacrifice their lifetime in overcrowded trains and congested roads is currently not statistically measurable because the customer usually does not know what they actually want: they see the benefits of virtual communication through video conferences but cannot really imagine having to give up the evening drink at the bar after a strenuous day at a trade fair. Pretty hostesses suddenly lose their appeal on the internet. Apart from the fact that they are not needed at all. We are in a high phase of uncertainty about future customer needs, in which marketing, the discipline that evokes desires in customers that they do not yet know, can play out its full competence. And here it starts to get exciting: If we paint a picture for the customer of how the world could look after Corona, if we give them a perspective into which world they are buying; if we as entrepreneurs sketch a fair, sustainable, globally oriented world that is still dependent on growth, extending far beyond our own product, then YOU, the entrepreneurs, are the new shapers of the world after Corona. And please, do not tell anyone that it is the old world. If no one knows anything, the one who at least has an idea of how it could be is at an advantage. And that, having an idea, a vision of the world of the future, is what I call "charismatic marketing": Neither your product is interesting, nor the benefit your customer gets. They are not interested in internet games or any "purpose" that consultants have imposed on your company and product. In the next phase, marketing detaches from the product: It does not matter what you produce. The customer will buy because they find you, your company, charismatic. Enchanting. Unbelievable. Charisma is a marketing competence. You can learn charisma without having to bend over backward. You must want to be charismatic. And reach the fifth stage in marketing. Because: Charisma = Sustainable Success.