10 Tools and Resources for the Speaker Business
It is important that you choose the right tools and resources to effectively leverage your speaker business. Here are 10 more ideas that you can apply today to enhance your speaker business.
First: Use social media to build your branding. An effective way to strengthen your speaker business and build an audience is by creating and maintaining social media accounts. This helps strengthen your brand and attract new customers. Tools like Canva.com already have artificial intelligence built in and can make your posts look even more professional.
Second: Definitely create a website with a blog and blog regularly. With a website or blog, you can promote your speaker business and connect with potential customers. This way, interested parties can learn about your speaker business and get in touch with you. AI-based writing tools can help you resolve writer's block - but be sure to always rewrite every text and make sure it sounds like you.
Third: Create an email list including automation. An email list is an effective way to inform potential customers about your speaker business services. Regularly send emails with information about your speaker business and new products. Here, there are AI-based solutions that can perfectly engage visitors before and after your event, whether through a free download or an upsell offer, with tools like GetResponse or ClickFunnels offering numerous AI-based solutions.
Fourth: Use podcasts to promote your speaker business. A podcast is an excellent way to attract new customers and introduce your speaker business. It allows you to reach an audience that you wouldn't reach otherwise. For example, you can use Riverside.fm for recording and anchor.fm for distribution, which you can utilize with AI.
Fifth: Create a video. A video is an effective way to promote your speaker business. You can create a video showcasing your speaker business services or create a video on a specific topic that is interesting to your target audience. Make sure subtitles are automatically generated, as you can reuse them in your blog and on social media.
Sixth: Create a whitepaper on your topic - others call it a "short guide" - and create a cover with AI. A short guide is a simple document that introduces your knowledge and the speaker business and services you offer. With a whitepaper, potential customers can gain a better understanding of your services, and with an AI-generated cover image, you are sure to grab attention.
Seventh: Use SEO to promote your speaker business. SEO (Search Engine Optimization) is an effective strategy to promote your speaker business and attract new customers. SEO helps you find relevant keywords that will boost your speaker business in search engines. Tools like Neuroflash can assist you in this.
Eighth: Create a complete e-book. An e-book is an excellent way to promote your speaker business and attract new customers. An e-book can provide a detailed understanding of your services and help potential customers make the right decision. Here, you can use tools like copy.ai or Neuroflash - but remember, while the text is not plagiarized and belongs to you, always rewrite it to make it sound like you.
Ninth: Use online networks like LinkedIn and post regularly. Online networks help you make new contacts and promote your speaker business. Networks like LinkedIn, Twitter, Facebook, and Instagram allow you to reach an audience you wouldn't reach otherwise. Tools like AuthoredUp can help you create and plan your posts more beautifully.
Tenth: Never forget the power of video. Each video can achieve so much more, as you can reuse and post videos multiple times as Instagram Reels, YouTube Shorts, and TikToks. The short attention span allows you to recycle your content, ensuring your videos are under 60 seconds, have subtitles, and include an SEO-relevant description - here again, there are AI tools that can assist you.
7 Steps for Developing Effective Social Media Strategies for the Speaker Business with AI
- It can't be stressed enough: Engage interactively with your social media content. It's important to maintain interaction with your followers. Respond to comments, like posts from others, and ask questions to initiate a discussion.
- A dialogue with your community creates a strong bond with your followers and shows that you are interested in a genuine connection. Create and publish informative and interesting content regularly. The purpose of social media is to offer content in a simple, fast, and effective way.
- Regularly publish high-quality content that interests and informs your followers. Ensure that the content is relevant and up-to-date. Run a campaign to gain more followers.
- An effective way to gain more followers is to launch a campaign. Whether it's about reaching a specific number of followers or targeting a specific group, a campaign is an effective strategy to achieve your goals.
- Use a combination of organic and paid media. Organic media can help you expand your audience and strengthen your brand. Paid media, on the other hand, helps you reach your target audience.
- Combine both strategies to reach as many potential customers as possible. Test and optimize your social media strategies. Testing and optimizing are important parts of any social media strategy.
- Make sure to regularly review your strategies to see if they are successful. If not, make changes and conduct further tests to ensure your strategies are effective.
- With these strategies, you can effectively expand your speaker business into the social media realm. Create a clear vision and goal for your social media strategies and start today to expand your brand and reach more potential customers.
Continuation with 10 more ideas to follow...
