How to Make Your Event a Success
Practical Tips and Ideas for Choosing the Right Speaker for Your Event
Are you planning an educational event, a seminar, a conference for your employees, customers, or business partners and looking for a suitable speaker to execute it? Trainers, consultants, speakers, and coaches are plentiful, and it's not easy to find the right one. Here are the key steps to consider before booking a speaker.
Setting Event Goals
What do you want to achieve with your educational event? Do you want to motivate or increase your visibility? Is it about customer retention, team building, or resolving a specific conflict? Do you want to convey the company's image or demonstrate innovation? Clearly define the goals and then decide how these goals can be achieved.
Learning from the Best
Following this motto, now choose speakers or trainers who have the most expertise on your topic and are known as experts and top speakers in the industry. Use the internet, follow recommendations, or contact agencies specialized in such services and research, like our agency Speakers Excellence.
Duration and Type of Event
The duration and type of event depend significantly on your goals, target audience, and budget. Consider whether a one-time impulse is enough or if you need a series of training sessions to achieve the desired effect. Does a one- or multi-day seminar, a 90-minute keynote speech, a field sales conference, an incentive, or an outdoor training make sense?
Speaker Selection
Now choose the appropriate speaker according to your event format. Ensure that they have the necessary experience for your large event or seminar. Learn about their practical experience in their specific field and ask for references. Feel free to contact the references and inquire.
Defining the Target Audience
Who should be reached through the event? Your customers, your executives? Employees in internal or field sales? External participants and partners, citizens from your region? Is the target audience homogenous or are there many different interests to cater to?
Experience Speakers Live
In addition to providing top speakers and trainers, Speakers Excellence organizes its own events. Attend events like knowledge forums to see speakers live and get a first impression. Experience the best speakers, enjoy competent knowledge transfer, and be convinced live by the strengths of each speaker. You can find the corresponding dates at www.speakers-excellence.de.
Qualifications and Methods
Inquire about the qualifications and further education of your candidate. Watch video material. Request press articles. Ask about similar events and goals with other clients. Can the speaker handle a large stage or moderate a large group? What methods do they use?
Knowledge Transfer & Authenticity
Pay attention to the types of media used, as a variety of media is advantageous for infotainment and diverse event design. The speaker should exude a positive attitude and enthusiasm for actively sharing knowledge and experiences.
A Good Briefing is Half the Battle
Following the motto "double preparation time is half the execution time," a competent speaker should thoroughly inquire about the target audience, event goals, company objectives, and philosophy beforehand. And as a company, you should provide all necessary information so they can tailor a specific program for your target audience.
Honorarium & Travel Expenses
When it comes to this question, it depends on how the speaker perceives themselves, how high their expert status is, and how well they can market themselves. how well they can market themselves. Protect yourself from surprises and finalize the honorarium and travel expenses beforehand. Special conditions due to high booking volumes are usually only available through specialized speaker agencies.
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A great event, enthusiastic participants, sustainable learning, successful practical transfer – if you consider these points, nothing should go wrong. And one more thing: Make an effort to gather detailed feedback from participants after the event. This feedback can help you learn for your future training and speaking plans.
