Digital transformation affects all companies and is both the greatest opportunity and the strongest challenge at the same time.
Disruptive technologies are on the rise and displacing existing products or services from the market. Those who do not act now may even be replaced by their competitors. Every company is called upon to take countermeasures. On the one hand, with a suitable digitization strategy and on the other hand, with motivated and committed employees. Those who approach digitization thoughtfully will revolutionize markets with new ideas and products in the future, delight their customers, optimize processes, and significantly reduce costs within the company. How do you truly ensure business success by digitization in 2030? Florian Kunze discusses this question with many entrepreneurs. On the one hand, it is about automation in manufacturing to increase efficiency and remain competitive. However, some employees are afraid of losing their jobs as a result. Companies can practically counteract this by involving and qualifying employees from the beginning on the journey of digitization. Agile teamwork is more important than ever to be able to meet the customer requirements of tomorrow. This only works with dedicated and motivated employees. Appreciation, recognition, and qualification of employees are more important today than ever. Employees who are passionate about the company reliably overcome the hurdles of digitization. They actually drive the company forward and ensure its success in the future. On the other hand, it is about how companies can generate new business models through digital transformation. Through innovations and technological progress, new markets emerge very quickly. Every company must consider whether these markets could be lucrative. To make a clever entry possible, it is now important to bring the four factors of business success into digital transformation: Customer, Employees, Processes, and Competition.
What can digitization look like in concrete terms?
If you are responsible for sales, then focus on your customers and generate additional revenue with new products and services. If you are a production manager, you can make your processes more transparent and optimize costs by using IoT (Internet of Things). If you are in charge of commercial areas, chatbots and RPA can help you automate routine tasks such as bookings. If you hold an assistant position, your knowledge can significantly contribute to the company's success. By using efficient tools, your employees can focus on customers instead of wasting valuable work time on unnecessary, time-consuming tasks. As an IT manager, use the right platforms and partners. Cloud computing applications can quickly process data from Big Data for decision-makers and generate enormous advantages when used correctly. Florian Kunze explains how to keep your company on a successful course and concretely increase value creation through digitization. He is the expert in practice for digitization, motivation, and thinking outside the box. As a CIO in a medium-sized company, he implements the digitization strategy with very specific measures and has been active as a speaker and business professional for over 10 years. He has an excellent digitization network and has made it his mission to share his knowledge to successfully navigate the path of digitization.