The Formula of Fascination - Business Leadership with Skin, Brain, and Heart!

The Fascination Formula

Business leadership with skin, brain, and heart! Ladies and gentlemen, welcome to the realm of fascination! Forget everything you have heard so far about economics, sales, success, and motivation. Erase all the images you have of bosses, salespeople, and customers. Set aside the ideas that trigger in you thoughts of corporate management, employee leadership, and customer loyalty. And now: Open your mind! Open yourself up to a new, positive form of entrepreneurship that promises not only outstanding professional success but also a high quality of life. Because that's what the Fascination Formula stands for: for an extraordinary, holistic, vital, and sustainably successful entrepreneurship. While the business world has a lot of catching up to do in this area, our society has long since entered the Age of Fascination. Just searching for the word on Google yields 8.6 million results, "approximately." We find references to model building, TV channels, publishers, animal websites, universities, museums, matchmaking platforms, exhibitions, travel agencies, car manufacturers, fan clubs, concert halls, religious communities... and that's just the beginning. Fascination plays a central role in our lives across all social classes, in all situations, and in all fields of expertise. Except in the business world, one might think, as a search for a connection between business and fascination on the first few pages proves futile. Yet, it is precisely the business world and entrepreneurship that desperately need fascination to defuse the current situation where the pressure on individuals is constantly increasing. Our fast-paced, ever-evolving, restless zeitgeist demands a secure entrepreneurship where the focus is not on abstract factors, but on the human being - the entrepreneur, the employee, the customer. When I myself reached a point in my life where I had to completely reorient myself, I initially lacked any reference points. I became aware that modern entrepreneurship operates with cold, abstract terms and images. The human thirst for research and experimentation is met with a veritable vocabulary of entrepreneurial threats - business plan, guidance, monitoring, controlling, recruiting, working time models, cost-saving potential, legal regulations, financial planning, outsourcing... These terms stifle any free thinking and individuality from the outset. One term takes it to the extreme: Human Resource! Imagine a "human resource" pictorially and let the expression sink in with all its obscene consequences. It will leave a tough, bitter aftertaste. A human being is not an instrument, not a robot, not a machine, not a resource to be used or depleted. When a human is seen as a resource, they are comparable to a natural resource that will inevitably be depleted at some point. We disregard our biological clock, and therefore it increasingly and more intensely produces other buzzwords of our time: stress, bullying, existential fear, panic attacks, chronic fatigue syndrome, depression, burnout. It is high time for a change in direction! I present to you an alternative path: The path of fascination. It opens up a new access to a world that consists of more than just numbers and facts. My work on fascination is based on the positive symbol of the sun and on 8 pillars that are developed into solid, sustainable supports of a fascinating company. Like the sun, fascination is an energy source and a creative force that brings something into being and gives us a rhythm. It is what gives every endeavor we embark on the potential to become a grand experience by making our self, our product, our employees, our customers, our strategy, our communication, our sales, and our future shine with fascination. That is my Fascination Formula. My 8-pillar model aims for profitable and long-term success in business start-ups, product development, sales, employee leadership, customer loyalty, strategy development, communication, and future planning - in a healthy, vibrant process. Entrepreneurial happiness is when we start to feel entrepreneurship with goosebumps again, when we genuinely understand it as part of a fascinating life rather than just the source of money that funds a fascinating life. Let this be your first guide to an intense emotional and rational engagement with the meaning of your business and life. Take it as a guide and support to lead a vital, fascinatingly successful company with skin, brain, and heart. Step into the world of fascination! Can you feel it? You already have one foot in. I warmly welcome you! For more information on the Fascination Formula, visit: http://www.excellente-unternehmer.de/redner/bernhard-kloucek.html

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