GREEN OFFICE: MAKE THE OFFICE YOUR ECOLOGICAL BUSINESS CARD

Ecological sustainability, alongside digitalization, is one of the major future topics of our society. However, too often we associate environmental and climate protection with the private sector or industry. For example, the European Union defines the term Green Jobs as "jobs in the production of products, technologies, and services that avoid environmental damage and preserve natural resources." This definition is too narrow and misses many opportunities. Not just a private matter More and more people are making efforts to avoid plastic packaging or give up using cars. These are lived values that cannot simply be discarded when entering the workplace. The expectations of employees regarding environmentally friendly measures are increasing, yet their assessment of the employer is sobering: Around 70% state that sustainability is currently not a priority in their company. This perception affects the attractiveness of the employer brand. Generation Greta Since Fridays for Future, climate protection has become a topic of Generation Z, the group that is particularly sought after in the job market. Therefore, it is only natural for companies to make themselves climate-friendly in order to become more attractive to young applicants. However, avoid mere greenwashing, as Generation Greta often brings ecological expertise and experience, which ideally can be utilized. The Green Office as a door opener Ecological sustainability is a comprehensive package. A responsible company will strive to protect the climate and the environment in every area of its organization. It starts with sensitizing employees and continues seamlessly in the offices. Those who recognize and avoid waste in small things here will also do so in far-reaching corporate decisions. A Green Office is the ideal entry point into lived sustainability. Private habits, such as consciously avoiding plastic bottles, can easily be implemented in the office routine. Moreover, careful handling of materials and prolonged use of equipment not only save resources but also costs. Lived sustainability is more important than ever today – for employees, applicants, and customers. A Green Office has a special symbolism when it comes to the lived values, credibility, and foresight of your company. It is the first step towards a greener corporate culture.