Haptic marketing

Haptic Marketing: Emotion is in Demand

Staying in the customer's memory is one of the goals of good marketing. In today's world, this is becoming increasingly difficult due to the true flood of information from the internet. Messages are quickly, anonymously, and interchangeably conveyed and are often forgotten after just a few seconds. Haptic marketing offers a way to deliberately bypass this effect. The idea behind it is the human longing for real contact. The e-book reveals how you can make advertising tangible. All five senses of humans are of great importance for both perception and experience. The sense of touch is particularly strongly linked to emotions – after all, we begin to explore the world with our hands already in infancy. Experiences from early childhood are closely connected to this sense. The e-book explains how haptics can be used in marketing. It's not just about positive stimuli, but also about building interpersonal trust.

Print Products: Making Marketing Tangible

Flyers, brochures, or leaflets offer customers a completely different experience than online advertising. Even posters do not leave as lasting an impression as a piece of paper that can be picked up and felt. Customers usually take more time to look at the advertising medium and its content. Especially in the B2B sector, trade magazines can score here. Customers expect a high level of information and are happy to pick up the magazine a second or third time. The printed version also has its advantages here: Most people find it more pleasant to read from paper than from a screen. Furthermore, it has been proven that printed text is not only processed faster by the reader but also better retained in memory than digital text. Text on a display is more likely to be skimmed, while people tend to devote themselves to print products in detail.

Haptics as a Communication Enhancer

When people communicate with each other, they feel more engaged by the inclusion of haptic elements. It doesn't matter whether it's direct stimuli like physical touch or indirect stimuli like haptic images from imagination or memory. For both cases, what we can feel is more likely to be remembered. Marketing has long taken advantage of the tremendous effects of positive emotions. This has even given rise to its own branch of marketing, called neuromarketing. The e-book delves into the effect of haptics as an enhancer in communication and explains step by step the ideal approach. Well-founded sources and statistics confirm the effect of this strategy. Dive into the psyche of your target audience and the numerous possibilities for optimizing haptic marketing!