Human Megatrends: The 12 Most Important Demand Trends for Companies
The Importance of Human Megatrends for Companies
We often talk about the major megatrends of our time: climate change, aging society, artificial intelligence, hyper connectivity, individualization, digitalization, smart homes, and smart cities. These trends are societal, scientific, and technological in nature. But where are the "Human Megatrends" – the major developmental lines of humanity, which, to some surprise, still exist?
These Human Megatrends are crucial for companies wanting to accurately assess the needs and demands of their future customers. In the future, it will not just be about high-quality products and services, but whether they address one or more of these "demand megatrends".
The Example of the Hairdresser: Successfully Addressing Human Megatrends
A hairdresser traditionally meets the desire for beauty and harmony. However, they can also develop new business models by considering additional megatrends:
Through online booking options, they cater to the trend of convenience.
By offering personalized advice on suitable hairstyles, they enhance the self-affirmation of their customers.
If the hairdresser also highlights that their hair gels are pollutant-free and CO2-compliant, they address the megatrend of responsibility and create a competitive advantage.
The 12 Relevant Human Megatrends for Companies
Use these 12 megatrend attributes as a radar for your market positioning. This way, you can discover new business fields and target audiences more effectively – whether in the B2B or B2C sector.
The 12 Most Important Human Megatrends:
- Convenience: Products and services that make everyday life easier.
- Community/Belonging: The need for social interaction and community.
- Health: Solutions that promote well-being.
- Safety: Protection from physical and digital risks.
- Cost/Efficiency: Optimization of effort and costs.
- Self-Affirmation: Products that boost self-esteem.
- Longing: The pursuit of new experiences and adventures.
- Responsibility: Focus on sustainability and environmental awareness.
- Pleasure: Experiences that enrich life.
- Status: Products that symbolize social advancement.
- Beauty/Harmony: Aesthetic and balanced offerings.
- Inner Balance/Stability: Offers that ensure calmness and serenity.
Conclusion: Discover New Opportunities Through Human Megatrends
Test your product or service: Which of the 12 Human Megatrends do you address? This will help you discover new business fields and target audiences, strengthening your market position through a future-oriented approach.
Use the Human Megatrends as a compass for your business strategy and secure a competitive advantage in a changing world.
