Be remarkable! Become a personal brand!

What do Udo Jürgens, Mark Zuckerberg, and Cristiano Ronaldo have in common?

They have charisma and success. They inspire masses. They build trust, evoke positive emotions in us, and shape our preferences. In other words, they have managed to become a successful and strong brand. Because only the brand turns similar products, people, or services into something special, something in demand. People can also be a brand - a PERSONAL BRAND. How does it work? Quite simply: Focus on your real strengths! What is your unique selling proposition? What should others say about you? Do you know that feeling? You are casually asked, "So, what do you do?" And the stumbling begins! Bringing that message to the point is the crucial first step in forming a PERSONAL BRAND: Find your personal brand essence, as this sets you apart from others. In the world of branding, it's called USP - Unique Selling Proposition. What is your unique selling proposition? What is your personality, what drives you? What should your colleagues or clients associate with you and your work? You should know your strengths, reinforce them, and know where you can apply them. Highlight the uniqueness of your own personality through clear, memorable features that stick in the memory of your counterpart. Just think of Angela Merkel's diamond shape hand gesture, Udo Jürgens' white bathrobe, or Mark Zuckerberg and Steve Jobs' seemingly boring clothing style. There are tools to help you work out your USP. For example, the so-called Elevator Pitch has proven useful, or create your own short radio spot! Show yourself! Utilize the (business stages) You are not just the face of your brand. You are your brand. But just as the value of a branded product is also measured by its level of recognition, you need to make yourself known. People need the opportunity to get to know you. Only then can they trust you, perceive you as a reliable brand, and want to seek you out for your knowledge. Show yourself! Utilize the business stages available to you! No more meetings without a contribution from you. For some, this means stepping out of their comfort zone. But this is the only way to establish your own brand. Because the value of a personal brand is also measured in good relationships. Good people bring good contacts! Where do you excel? How many good relationships do you have? We acquire relationships through networking. Networks provide supporters and advisors in finding your own brand. Be remarkable! Become a personal brand! Just do it! By building your own brand, you position and present yourself in a way that others will seek out your services. A strong personal brand works through its attractiveness, as it offers added value. So, have the courage for self-branding. This also includes just doing things, trying new things, not always accepting rules as given, and keeping your own goals in mind. Don't just write "To-Do" lists, but also "Not-To-Do" lists. They help you maintain focus on what's essential. What's the worst that could happen? One thing is certain: A personal brand brings happiness. Really! Because what could be better than doing what you truly love. Visit the profile of Top100 Speaker Anja Mahlstedt: https://www.deutsches-rednerlexikon.de/redner/anja-mahlstedt.html You may also be interested in: https://www.speakers-excellence.de/se/blog/rolf-schmiel-so-tickt-der-mensch/