Only those who can express their messages will achieve their goal.

Perfect communication and a confident presence in all areas of life: that is the key to success. And often, it is just small screws that you need to turn to move a big wheel. "One is born as a draft of a human and must ensure to make a real human out of it." (André Heller) The basis is the science of rhetoric, the art of speech, which developed over 2000 years ago with the introduction of democracy in ancient Greece. An essential part was not only the presentation and communication of what was said - equally important to the ancient Greeks was the appearance and representation of the speaker. "Speech is the art of inspiring belief," says the famous Aristotle. And even more strikingly, Socrates notes: "Speak, so I can see you." In today's words, one could perhaps formulate: "We never only have an impact with what we say, but always also with what we are." A communication relationship between you and your audience - your conversation partner - is established in the very first moment of your appearance! Now it all depends on making this relationship positive and successful. What does that mean? A positive relationship is defined by values such as sympathy, sovereignty, presence, credibility, and competence. But how can you become sympathetic, sovereign, and present, authentic, and competent? Your personal impact is determined by a whole range of factors. They can be categorized as follows: - nonverbal expression: visual aspects like body language or clothing, - paraverbal expression: auditory aspects like voice, emphasis, or sentence structure, - verbal expression: the information you communicate orally. Feigned, insincere behavior is easily recognized and quickly exposed even by laypeople. Body language, tone, and voice are a reliable gauge for fear, insecurity, aggressions, arrogance, or ignorance. But also for: sovereignty, presence, and authenticity. Perfect communication means: statement and nonverbal signals are synchronous, they match. Therefore, it is important to master and automate relevant aspects of body language and auditory aspects so that they become natural to you in the end. Only then can you fully focus on your content, your speech, on listening and thinking, and effectively convey your valuable messages. Jochen Sattler - personal branding & development.