Publisher Julien D. Backhaus on the topic of "Success"

"We will make success a trend term"

The young publisher from near Hamburg has set himself some ambitious goals. For seven years, Julien Backhaus has been publishing magazines, starting with classic business titles. However, the latest product, "SUCCESS Magazine," has so far attracted the most attention. Logical consequence "Already when I founded my first company 13 years ago, I was looking for examples and success stories. I could only find them in books. For years, I wondered why there was no magazine on the topic of success. Eventually, it became a logical consequence for me to bring one to the newsstand myself." Strategy paid off In 2016, the magazine was a big hit. Obviously, Backhaus was not alone in his desire for success stories and guide content. The distribution structure that the publishing house had built up over the years for other titles also helped. Backhaus increasingly emphasized digital distribution. "The world is turning fast, and we want and need to keep up. I don't complain that we earn much less with digital. Ultimately, however, we have achieved an enormous reach through collaborations with airlines, hotels, trains, buses, and hotspot providers. Reach is the currency of the 21st century – that was more important to me." The strategy seems to have paid off: with around 100,000 readers per issue, the readership is growing from quarter to quarter. Prominent interview partners, with whom Backhaus chats about success, also contribute to this. These include Wladimir Klitschko, Daniela Katzenberger, Bushido, and Reinhold Messner. Of course, global experts such as Tony Robbins, Stephen Covey, or Brian Tracy are also featured. Americans are pioneers "I have realized how much people strive for success today. This is a very individual matter – everyone defines it differently. In the coming months and years, we will make the term success a trend term. Just as 'Start-Up' and 'Social Media' are cool, talking about success should also be common. Americans are, as always, far ahead of us. They do not hesitate to talk about their successes. We Germans are still very reserved in this regard. If we create a noticeable atmosphere of success, it would lead to more success reproduction. I believe we can achieve this – especially with partners like the Wissensforum." Image sources: Ismail Gök (1), Backhaus Verlag (2)