Interview Questions Karlsruhe Knowledge Forum Edgar Geffroy Few speakers in the industry understand how to bridge the gap between Rulebreaker theses, strategic thinking, and a practice-oriented implementation like Edgar K. Geffroy. He is an expert in business relationships who, as an entrepreneur, consultant, and author, consistently pursues his theses and turns them into success. "Success begins in the mind!" is the basis of his lectures. Who was or is the pioneer of digitalization? In my opinion, that would be Steve Jobs with Apple, as exactly 10 years ago Apple brought digitalization into people's minds. Jobs realized: People want it to be mobile – that was digitalization you could touch. This is exactly what Cebit has now discovered after 10 years. Has the train of digitalization already left the station, or are there still opportunities to get on board? I see the complete opposite: It's just getting started! The topic of digitalization is currently at the level of a 7-year-old child because most people associate this term exclusively with the internet. It's fascinating to think that one day this child will be 17 years old. Currently, only 2 percent are using digitalization for themselves, so 98 percent have completely new opportunities. What is the biggest change in customer purchasing behavior? The new power. Due to the development of the digital world, customers simply have more information available and can make their purchasing decisions much more targeted. Was there a moment that drastically changed your life? That was clearly a contact with Steve Jobs 20 years ago in Paris – during a secret project called "Sweet P." At that time, I already knew what was going to happen one day. I helped develop concepts for Apple back then – we were truly visionary.
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