The Dolce Vita Strategy

The Dolce Vita strategy starts before management tools come into play: with good mood. It's about mastering professional challenges with a positive attitude and Italian serenity, allowing "Dolce Vita" - the sweet side of life - to be present in business life. Cheerfulness and casualness brighten up every meeting or conversation, making it possible to make the best out of every situation. The Dolce Vita mindset paired with passion is the perfect strategy to face the ongoing changes in the job market with personality, sovereignty, and the right attitude. BE GOOD. Focus on the good things.Successfully live Change & Transformation Often we focus on things we don't like or even annoy us, and by focusing too much on the bad things, we lose touch with what makes us feel good and brings us joy. Instead, we should ask ourselves: What inspires us? What is our passion? When do our eyes light up and our faces shine? When you love what you do and do what you love, then your job is no longer work, but much more. Time passes, and you draw energy and joy from it. It is important to make the best out of every situation. By focusing on the GOOD THINGS in life and being grateful for the opportunities that arise in everyday life, this attitude brings joy. This corresponds to the basic attitude: DOLCE VITA - I am responsible for sweetening my life and work. When facing changes with curiosity and openness, they can be easily mastered. With appreciation and recognition, peak performances can be achieved in the team. And when the focus is on strengths, people are moved towards new things. MILLE MIGLIA Strategy - A "Step-by-Step Guide" for Companies in Transition The Mille Miglia strategy is about not being intimidated by the big goal, but achieving it in stages and celebrating intermediate successes. This is important to recognize opportunities and promote a positive attitude towards change. The following aspects are crucial: The Orientation - What do I want to achieve and why? The Focus - What strengths and resources are available for this? The Joy - Define intermediate stages and celebrate them together extensively. Celebrating Successes with the MILLE MIGLIA PHILOSOPHY Car races have a special fascination. The competition, the fast cars... - who is first, who is the fastest? The cars kept getting faster, and the rivalry increased. The car race "Mille Miglia" also had this dynamic. When the Mille Miglia was founded in Northern Italy by four friends, it was initially just a pastime, a hobby. But it didn't stay that way. The road race was too tempting, and the will to win steadily increased. The hobby pilots were replaced by real race car drivers, and up to this point, it sounds like a true success story. However, the increasing competitive pressure and the ever faster cars made the car race more dangerous. Accidents increased, and the race claimed more and more victims, even among the spectators. Due to the high risk, the Mille Miglia was discontinued in 1957. What does this teach us? We live in a fast-paced time, and information is easily available. Technological and digital progress is a true accelerator. But beware: Interpersonal relationships and fun must not be left behind, and above all, progress must not claim victims. The Mille Miglia was restarted in 1977, but with a different philosophy. It is no longer about top speed, but consistency and reliability are valued. Today's Mille Miglia is about driving beautiful cars, enjoying the journey, and celebrating each stage. This philosophy makes this car race the most beautiful car race in the world. From this structural change of the actual car race, we have derived the Mille Miglia philosophy. Do the same. Don't suffer from progress and competitive pressure; instead, develop your own Mille Miglia. Enjoy the journey, think in stages, and celebrate intermediate successes. This brings energy and motivation, and you will reach your destination with joy. Make your project the most beautiful race in the world. Your thousand miles for YOUR success. BE WOW. THE PISA Principle. Crooked or unique? Become the main attraction for your customers Often we plan things perfectly, and then something goes wrong. But some towers are just crooked. The art is to make the best out of every situation. This corresponds to the Dolce Vita mindset. Let's take the Leaning Tower of Pisa, for example. Would so many tourists want to visit the tower if it were straight? No one can fully grasp the challenges of the market alone, and no one will ever be able to pull out a perfect concept from their pocket. Therefore, be brave. Allow mistakes and become crooked and unique because of them. Our PISA FORMULA Personality Our personality is shaped by abilities and talents - become aware of this and appreciate it in your employees as well. This makes passion possible, and you know: that's the first requirement for success. Individuality With around seven billion people on Earth, there is no one who thinks like you. The sum of your thoughts, experiences, and events makes you a unique person. Stay the wonderful and unique person you are, and discover the uniqueness of your employees. Because the sum of these uniquenesses gives your company a distinctive profile. Sovereignty Even if you should get into a tilt: Be aware of the challenges you have already mastered and trust your foundation. Then you cannot tip over. Have the courage to be different. Authenticity Allow feelings and accept your weaknesses. This is sympathetic and honest. Do not compare yourself to others, but congratulate them on their success. Rather work on your own skills to be better tomorrow than you are today. The People Expert Customer profiling is about understanding how the customer ticks. The DOLCE VITA strategy can establish an emotional customer bond. The probability of getting good Italian food is not difficult. Italian cuisine is simple, and even a Bruschetta, made with hard bread, some tomatoes, olive oil, and basil, is a delight. But why do we all have a favorite Italian restaurant and love going back there? It's because the owner warmly welcomes us, knowing what our favorite dish and table are. He always makes us feel important. He is an empathy expert because he repeatedly puts himself in the customer's shoes and is happy when the customer comes to him. He celebrates every time his regular customer returns, and if the regular guest has been away for a long time, he tells them: I missed you. This restaurateur does what many companies find so difficult. He is happy about every customer, and he does everything to make that customer come back to him time and again. Do you also radiate when your customer visits you often? Or is it already taken for granted or even annoying? If you are happy about your customer visits and treat your customers with love and joy, they will come back again and again. Any customer loyalty strategy will fail if it is not based on empathy. How you can make a big difference with small things and ensure customer enthusiasm, we will demonstrate to the audience in Karlsruhe with AMORE MIO. Emphasizing Heart with the Customer.