Sanjay Sauldie → Making Meaningful Use of the Digital Transformation

An Article by Sanjay Sauldie on Digital Transformation

Utilizing Digital Transformation Meaningfully The digital transformation is unavoidable. We are right in the middle of it – life adapted to the internet. We order online, we meet the love of our lives online, we communicate through social networks. Alongside all these positive aspects of digital transformation, criticism arises. "We are losing the ability to think independently," "It is an addiction," "The internet destroys everything." These are just a few critical points among many voices that oppose this digital transformation. Instead of succumbing to one extreme or the other, we should find a healthy middle ground. Learning to Deal with Digital Transformation But what does this middle ground look like? Questions that especially concern companies and businesses. For them, digital transformation is more important than ever. The online presence of a company is significant and often decisive for the success and future of the firm. Particularly when the company was founded before the rise of digitization. The company can present itself even more strongly on the internet. This is possible with the right approach to digital transformation. Not forgetting the real world and not letting the internet take over completely. It is a balance that needs to be learned, as some companies tend to either fully embrace the transformation or hesitate to venture onto new paths. Not Forgetting the Analog World If we were to observe ourselves, we would not realize how we have long forgotten the analog world. We do not wonder how companies managed to stand out and establish themselves before the digital transformation. It is a shame because we could learn a lot from the time before Facebook, Twitter, and Xing and combine it with today's internet practices. With this realization, speaker Sanjay Sauldie has engaged and educates companies on how to optimally utilize their online presence, giving their businesses a name without losing sight of the analog world. Born in India and raised in Germany, Sanjay Sauldie studied mathematics and computer science. He is now the Director of the European Internet Marketing Institute and the Academy. The speaker developed the iROI strategy for companies and businesses. A strategy that anyone can use to learn how to maximize the benefits of digital transformation. Always keeping the analog world in mind. What makes the iROI strategy unique is that it is constantly adapted and developed – always up to date, adjusted to the developments of digital transformation. Finding the healthy middle ground, following the tips of a professional, and advancing one's business. Profiting as a brand with good ideas, but not completely losing oneself in the digital transformation – a mix that every critic should take a look at. For more information on digital transformation, visit: http://www.excellente-unternehmer.de/redner/sanjay-sauldie-internet-marketing.html