Make yourself a brand

Make Yourself a Brand

The beginning is made, you want to inspire and move people with your knowledge. But nowadays, it takes more than just the pure form of knowledge to convey it to people. In addition to all this and a good concept, it is necessary to sell yourself properly. To present yourself with all the possibilities that our cross-media world offers. This includes participating on various channels and having a recognition value. To make yourself a brand. Authenticity over Standard Let's consider which brands we know and which products we only associate with the brand name. The first thing that comes to mind is "Tempo." In Germany, this brand has become so established that a tissue is often referred to as a "Tempo." This is just one example of a brand. These brands have one thing in common: they have managed to build a customer base through trust, quality, and satisfaction. Exactly this can also be achieved as a person. The path to becoming a brand, as a product and as a person, is the same. The first step is self-conviction. You are convinced that what you want to convey is good and will be well-received. The people you want to inspire will be inspired. This lays the first foundation. But how do you proceed? When looking at the biggest brands, one thing stands out. Every brand has a message - short and snappy. Develop a message, a slogan, that represents what you stand for. Let your message speak for you on your website, business cards, and other channels. This creates a recognition value. A recognition value can also be something that sets you apart from others. Perhaps something that your friends associate with you. It could be your style of clothing, your hairstyle, or your beard. Whatever it may be, find something that makes people recognize you with just one word. This is also important for standing out with your concept and knowledge. Present your knowledge in a way that clearly distinguishes you from other speakers. This requires research. Find out what people and listeners want. Ask yourself what would drive you to listen to your presentation. Be different and have courage. Always ask yourself if you take yourself as a brand seriously, because only through self-reflection can you achieve long-term success. Setbacks Lead You Forward Another important point in establishing yourself as a brand is to spread your knowledge correctly. Despite all media channels, the most important method is still the written word. Write down your knowledge and incorporate your personality and what sets you apart. This way, you already have half of the battle as a brand. Only if you are authentic, have determination, and stand 100% behind what you convey, will you be able to spread yourself and your knowledge. Setbacks are good and important because even the biggest brand experiences setbacks, but with people who trust you, this hurdle can also be overcome.