How a holistic eCommerce strategy can benefit you

Ali Oukassi developed a special passion for online marketing at an early age. As a successful businessman and owner of the eCommerce agency eBakery, he follows a holistic approach and supports clients in all relevant areas with a corresponding range of services, starting from planning a webshop, addressing design questions, technical implementation, to marketing and SEO. This holistic approach offers a range of advantages compared to approaches that only consider individual aspects.

Individual measures are no longer sufficient

The entire eCommerce market is naturally characterized by rapid change. Technological innovations and new channels make it necessary to constantly explore new ways to gain a clear competitive advantage. Until some time ago, it was relatively easy to differentiate oneself from the competition with certain marketing measures, but today this is much harder to achieve. To remain successful in the long term, it is therefore necessary to pursue a holistic marketing strategy. Occasionally posting on social networks and some obligatory search engine optimization have little chances of long-term success in today's times.

Optimally utilizing all channels

Good online marketing is a very complex and extensive subject. Each marketing channel has its own advantages and disadvantages. Especially new companies that lack experience in this area often struggle to wisely and effectively allocate their marketing budget. Mohamed Ali Oukassi meets his clients where they are. His many years of experience in eCommerce allow him to tailor his approach to the individual needs of each company, developing a marketing strategy that optimally covers their respective demands and requirements. In contrast to many other agencies, his focus is on always offering his clients an individually tailored and sustainable solution.

Avoid communication problems through holistic marketing

Holistic online marketing from a single source is a major advantage over other solutions that often involve different actors. The more participants are involved in marketing, the harder it is to maintain a clear line. Coordination and communication problems further complicate collaboration. In his agency eBakery, Ali Mohamed Oukassi employs a whole team of specialists who are capable of covering the entire range of various marketing campaigns. Moreover, he is a JTL service partner, familiar with topics like Xentral, Afterbuy, or Shopify, and has specialists for eBay SEO or Amazon SEO in his eBakery team. Companies and shop owners can thus take advantage of a wide range of services, starting from the design and technical implementation of shop systems, to consulting, and the creation and implementation of campaigns and marketing measures. Oukassi guides his clients from the basics of an online shop to the "Nice to Haves" together.