Motivating and Retaining Young Employees
The needs of the younger generation are the key to motivation. How well do you know the needs of young people today? With the study Youthful Germans, companies and organizations learn to understand their young target groups and how to become more attractive employers. There is no turning back. Digitalization has changed so much that one can no longer infer today's needs of young employees from their own memories of youth. Generation labels like Y or Z are helpful because they create awareness of phenomena that are emerging from the young generation in the middle of our society. At the same time, they are deceptive because young people are very different depending on the region, life phase, and environment. Five Tips to be More Attractive to the Young Generation To find, motivate, and retain young people, Simon Schnetzer - youth researcher, speaker & trainer, recommends five criteria to plan measures or test their suitability for the young generation:
- Attention How likely is it that this measure will attract attention?
- Needs Orientation Which needs of the young generation does the offer serve?
- Participation To what extent were young people involved in a process or outcome?
- Recognition In what form do young people receive appreciation for their work?
- Storytelling What is your story?
Understanding Young Germans What most characterizes the life situation of young Germans? It is not digitalization, as that is normal for young people. It is the pressure to perform, and this pressure has various reasons: for one, it is the fear of falling behind, for others, it is the high expectations of parents. What constantly accompanies young people is an overwhelming range of possibilities and the difficulty of making the right choices. Through the Study Youthful Germans and the accompanying workshop offerings, study partners learn to understand the needs and motivational factors of their target groups and develop suitable measures.
