Trend researcher with tunnel vision - New Year's resolutions 2023?
We should actually count how often we complain that another year has passed and now we have reached the year 2016. If we pause for a moment and think about how many times we have said this sentence in the past few weeks, it can make one feel sick. Why do we complain that another year has passed? Have we not managed to achieve all our goals, reach the desired weight, or get a promotion? These could all be reasons why we complain. Nevertheless, on January 1, 2016, the new year was welcomed right at midnight and new plans were joyfully made. However, there are also those people who are excited about the new year and think much further ahead than 2016. These people are already in the year 2023 or even further. But who really thinks so far into the future? Trend researchers - they plan our lives and our daily routines in the future. Trend researchers have taken it upon themselves to observe our lives with a lot of mathematics, knowledge, and experience, and make precise predictions about how our lives will change. Especially consumer behavior, work habits, and lifestyle are closely examined, and a forecast is made about how things will change in a few years. Especially large companies, such as banks, benefit from this to change their offerings. Upon closer examination, it is noticeable that especially large firms have changed their image in recent years and have renovated all their branches, so it is quite possible that they have sought advice from a trend researcher and followed exactly the trend that was developed. However, trend research is not only the domain of large companies - no, even smaller companies and businesses can benefit greatly from it. By knowing how the market in their respective industry is changing, they can keep up, attract new customers, expand their customer base, or even enter a market gap. These are things that sound very lucrative and are entirely possible and do not have to remain futuristic music. These demands and wishes are also shared by Sven Gábor Jánszky, a futurist, director of the Trend Institute "2B AHEAD ThinkTank," and speaker, who researches and coaches companies and businesses in seminars and lectures with his knowledge and the trends set by his institute and himself in the areas of consumer behavior, work habits, and lifestyle. For years, Janszky has visited "lateral thinkers," "rule breakers," observed them, watched them go against the flow and achieve success. With this knowledge, he and his team identify trends. In his latest book "2023 - This is how we will live in the future," we can read about what will change and how to prepare for it. In his seminars, he refers to the year 2023 and takes participants to that year, showing them how they can adapt their company and in which areas they should rethink. The speaker takes his participants into the future, allowing them to shape their future and make their company fit without a time machine. When closely examined, the fear of the new year is completely unfounded, and we should stop complaining that another year has passed. Because those who set high goals should have planned them many years before.
