Utilize potential instead of wasting potential!

The world of work is undergoing a breathtakingly comprehensive transformation and is facing the enormous task of reinventing itself at all levels due to digitization, demographics, diversity, and more. What this means in terms of recruiting, personnel management, and leadership is not hard to guess. Deficient recruiting processes, rigid personnel structures, traditional hierarchies, etc. are definitively outdated. Phenomena such as lifelong company loyalty or the steep career ladder have long been a thing of the past. The current and future situation looks entirely different. Diverse careers, changing and increasing demands on employees, and increasingly agile structures are everywhere. Companies must therefore face the challenge more than ever of securing the company's success by finally attracting the right people. Or more broadly: even the management and leadership levels are facing a paradigm shift when it comes to personnel search and selection. A completely new understanding is needed for this, as well as innovative approaches to harness all available potentials.

Myth of High Potentials

"We want the high potentials," is often the wish of HR decision-makers. But who are these high potentials? It is still commonly equated with top performers and industry leaders. Sounds good, and who wouldn't want to have low performers? But is this attitude and perspective really sustainable for the future? The fatal consequence of this today is that far too many companies waste not only valuable potential but also money because the classic search for high potentials often blocks the view of the right potentials. Because recruitment and selection still prefer to be done based on stereotypical criteria, instead of broadening the focus and recognizing the valuable person behind the applicant. Because only in this way do the true right potentials reveal themselves.

Success is made by people - only by people

What kind of people do companies really need to master complexity, innovations, and all developments? And above all, what do these people need in order to unleash their full potential? These are not new questions in essence. But the lack of correct answers becomes apparent whenever the "chosen ones" get the position but cannot bring out what is really in them and therefore wither away in their new job. It is well known that unfolding potential is one of the most important, if not the greatest, success factor and an essential indicator for motivation, innovation, and growth. The dilemma: The individual strengths, talents, and interests of the person are still not sufficiently in focus. And this is despite the often-used phrase "People are at the center of our focus." This applies not only to leadership and personnel management but already starts in the recruiting process, which all too often still focuses on vacancies and competencies rather than strengths.

Recruiting goes Leadership

Transparency and the "direct line" are becoming increasingly important in our working world. Therefore, when it comes to recruiting, it is no longer just HR professionals but especially leaders who are more responsible than ever. It will significantly depend on their recruiting competence to attract exactly those "right potentials" in the market that will drive the company forward and find the right place for them in the company. The assessment by Richard Fairbank, CEO of Capital One, that "In most companies, managers spend 2% of their time on recruiting and 75% on managing their hiring mistakes," should soon be a thing of the past. In the competition for the best - or rather the right - talents, especially medium-sized companies can score with innovative approaches that not only place people in the framed corporate culture but also in practice through a humanistic and strength-based corporate and recruiting culture. For more information about our Top 100 Speaker Brigitte Hermann and the topic "Recruiting," visit HERE: [https://www.speakers-excellence.de/redner/brigitte-herrmann-selbstmarketing.html](https://www.speakers-excellence.de/redner/brigitte-herrmann-selbstmarketing.html)