Recruiting/employee acquisition is a game of personalities

Trends in Recruiting In recruiting, new trends come and go every year. 2024 will be no exception. Although the use of artificial intelligence has emerged as a trend again, this time it seems to be here to stay. The rise of solutions such as ChatGPT in recruiting is slow but unstoppable. I personally welcome this development. When used correctly, these systems can save a lot of time in writing, researching, and developing ideas. The Catch However, there is a catch. Artificial intelligence is only as good as the human operating it. In simple terms: garbage in, garbage out. So, those who think that artificial intelligence will replace humans in recruiting are mistaken. On the contrary, technical systems act as accelerators. The people who represent your company are the matchsticks. Winning employees in 2024 still means winning people. Only a few companies have this mindset in their recruiting DNA. Ancient and Highly Effective The underlying system that has been around longer and proven to be more effective than any new recruiting trend is emotions. People have always been driven and attracted by emotions, which are crucial for recruiting. People work for people, not for companies. So, make it simple and show people. Those who are considering a company as an employer want to feel the company. What is the team like? What is the culture? What do the workspaces look like? And who is going to be my new boss? Untapped Opportunities It has never been easier to convey this information outwardly, to truly bring the company to life. Labeling social media as a recruiting trend would be daring, as these opportunities have been around for too long. However, effectively utilizing social media is still a goal for many companies and remains somewhat futuristic. Too often, the social media channels of most employers and trainers are neglected, serving as a home for stock photos and uncreative job postings. If this is the case for you as well, making effective use of social media in recruiting could be an excellent goal for 2024. Tell the many stories that define your company. Bonfire and Instagram Stories This brings us back to ancient mechanisms. Stories have always been the oldest and most effective way to convey information. What worked around a bonfire 2,000 years ago still works wonders in recruiting in 2024. Tell the (everyday) stories of your company. The small (everyday) heroic acts of your employees. Allow potential employees and apprentices to experience the special atmosphere within your team. If you need ideas, just ask ChatGPT - it works wonderfully. Try it out. Ask ChatGPT for stories that you can tell as an employer and trainer about your company. With a little tweaking of your prompt (question for artificial intelligence), you will get a long list of ideas for stories, reels, TikToks, etc. "Attraction Booster" Personality I would like to point out one essential aspect that should definitely be on your list: yourself! You, as a boss, leader, department head - whatever your role may be. Utilize your personality. Communicate personally for your company. Because, and this is the final important insight for this article: winning employees is a personality game. Regardless of the technical possibilities that may come our way, never forget this. If you want to ignite your recruiting fireworks in 2024, combine emotions and technical capabilities. If you succeed, you and your company will no longer be among those who seek new employees, but among those who attract them. Another great goal for your recruiting in 2024!