Increase Your Value with Strategy - Roman Kmenta Reveals 5 Tips for Adding Value
The price, hourly rates, daily rates: Even though your focus is on sustainable strategies for adding value, conversations often revolve too much around price and discounts. Enough of that! With the following five tips, you can create more value for added value.
Increase Profits through Value-Adding Strategy
Increase your profits and consider your customers' purchasing decisions! These decisions are based on price and value. Period. If a product is priced higher than its value, the customer will not buy. Conversely, the customer buys when the value exceeds the price.
Therefore: Providing Added Value for Your Customers
In competition, there are two paths you can take: lowering prices or increasing value. To survive in the long term, you must increase the value in the minds of your customers. In this context, it is primarily not just about having the upper hand in price negotiations, but rather about how you and your company are positioned, what your offer and business model look like, and how much you value yourself! If you do not consider your service or offer valuable, neither will your customers.
Not at Any Cost - 5 Value-Adding Strategies for More Value
A small excerpt from my book "Not at Any Cost" provides you with strategic impulses that offer you added value through unconventional but very effective ideas. However, it should be noted at this point that when reading, you may soberly realize that reality can be unforgiving.
Tip #1 for Increasing Value: Shift Focus Away from Price Negotiations!
Your customer needs facts and criteria for their decision. You can recognize the focus on price with your customer whenever they lack information and criteria. If they have two offers with identical services and neither indicates customer value, they will likely choose the cheaper one.
Tip #2 for Increasing Value: List Rules and Break Them!
An organization without guidelines would be unthinkable. However, over time, companies tend to orient themselves towards all new competitors and do things the way everyone else does. Often, newcomers and unconventional thinkers achieve tremendous success with new and unconventional ideas! List all rules (official and perhaps unofficial) and make mental breaks - you will see what exciting ideas will emerge.
Tip #3 for Increasing Value: Steal!
Not in the banal way of simply copying competitors' ideas. Look beyond your own industry and steal ideas from other sectors, industries, and even countries, adapting them for your business. A perfect example of a thinking-outside-the-box idea is this fruit vendor.
Tip #4 for Increasing Value: Increase the Value for Your Customers.
Think about what is valuable to your customers and what they would be willing to spend more money on. This requires a lot of customer orientation. From now on, eliminate thoughts like "we are too expensive" or "our service is not valuable enough" from your mind and convince yourself of your worth so that your customers also recognize it.
Tip #5 for Increasing Value: Workout for Self-Worth!
The higher your self-worth, the easier it is to command higher prices. Work on this, especially if you are self-employed. As a leader in a sales organization, you are responsible for boosting this among your sales staff and within the company. Best of luck in increasing your value. More value for added value!
