Interview: Sanjay Sauldie

Dear Mr. Sanjay Sauldie, as an expert in internet marketing and strategic online positioning, you captivate your audience nationwide.

In your opinion, what are the three most important things to consider on a homepage? Sanjay Sauldie: A beautiful website that generates too few contacts, orders, or sales is worthless. Therefore, a website should be easily found on Google. That is the first point. The second point is how well you convert visitors into contacts. Google brings visitors, but not all visitors become customers. Therefore, the iROI strategy is crucial to turn a visitor into a contact, and even a client. The third step is important to turn satisfied customers into brand ambassadors, so that they communicate about the products and services in the social web. Why is it essential to read your book "Digital Leadership for Tomorrow's Leaders: The iROI Strategy for Leaders: Leading Digitally - Living Digitally"? Sanjay Sauldie: Any decision-maker who does not want to fall victim to digitalization and digital disruption (if these words are not fully understood, it is a sign of not being up to date!) should lead their company through the digital waters according to the iROI strategy. Online marketing has become increasingly important in recent years. Today, it is essential for every company in every industry. This book provides a quick and concise overview of where the levers and adjustments lie and how leaders can adapt to the changes in digital society. The author does not limit the discussion to large corporations but shows how small and medium-sized companies can embrace and respond to the new conditions of the digital economy. The detailed explanations of the latest internet trends are very clear and understandable, conveying how to succeed and stand out from the competition. What new projects can we expect from you in the coming months? Sanjay Sauldie: I will be speaking at various international and national congresses in front of over 3,000 decision-makers who understand that waiting and constantly weighing pros and cons only lead to wasted time - now is the time to act - and I support companies in this. If you could swap roles with someone for a day, who would it be and why? Sanjay Sauldie: No, I am happy being Sanjay Sauldie. Who or what would you take to a deserted island? Sanjay Sauldie: I would take my wife Rita, enough champagne, lots of wine, and plenty of pasta!