Sell emotionally simply - How to inspire your customers
The new book by sales expert Ingo Vogel

It is becoming increasingly difficult to stand out in the market and even be noticed by customers. The product or service alone is no longer enough, the seller and emotional customer management are crucial. Only companies and sellers who manage to implement an emotional customer approach as a holistic philosophy will survive in the market in the long term.
And perhaps the best part: You can achieve an
emotional customer approach just as you are, with what you can do, and with your individual personality. Without having to use tricks or techniques, change yourself, or even be dishonest. Because
emotional selling uses, promotes, and enhances your individual potentials.
Exciting, always understandable, and tailored to the reader, Ingo Vogel presents cutting-edge expert knowledge from sales psychology, neuromarketing, and brain research, openly discusses his personal experiences, and offers concrete ideas, tips, and solutions on how companies and sellers can implement emotional customer approach in practice.
7 theses that make the book special:
- The product is dead. Long live the seller!
- Customers buy emotions. No emotion, no sales!
- People love, trust, and buy brands.
- Customers buy the best emotional package.
- The customer is not king, but a partner.
- Personal customer approach is the USP of the future!
- The future is emotional and digital.
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Visit the profile of sales expert Ingo Vogel