Silicon Valley: Using innovative methods to quickly and effectively develop life-saving innovations

Silicon Valley - Digitization originates from innovative methods from Silicon Valley that help startups develop, test, and implement business models at an unimaginable speed. Especially the German economy now feels the pressure to efficiently adopt these methods in order not to fall behind. However, this requires knowledge of these processes. And how they are applied.

German businesses are increasingly lagging behind global digital transformations: mostly small new companies transform markets and suddenly become giants. Google changed our online behavior, Amazon revolutionized the world of shopping, Uber transformed transportation. Strikingly, mostly US companies are changing the global economy using digital possibilities. German companies, on the other hand, are far too hesitant to focus on a digitally oriented customer-centric approach. The changes brought about by digitization have a profound impact and determine your future in the market. Websites, apps, or social media are merely channels that individually, at best, attract attention. Comprehensive, digitally oriented, and above all customer-centric strategies with added value, on the other hand, attract customers, employees, and suppliers simultaneously to your goals. In this way, these essential stakeholders are bound to you in the long term, giving you leverage and securing your success in the 21st century. Especially the German medium-sized businesses are now urged to abandon their strong process orientation in order to create innovations more quickly and thus secure success in the future. Strategies can help with this - but only if they are implemented quickly and effectively. This, in turn, requires efficient methods that enable targeted work. Innovative methods such as Design Thinking or Lean Startup increase your potential for general innovation by teaching your entire company to think differently. This leads to systematically new products, services, or solutions emerging rapidly even in traditional industries. At the same time, you automate your processes with intelligent technologies. Additionally, you optimize your company through robust data analysis and interpretation of results, securing your investments with knowledge-based decisions. Contrary to popular belief, B2B industries also benefit from customer-centric methods from Silicon Valley. Ultimately, technological solutions only connect people with each other. Every contact person in every company is confronted with user-friendly components in their daily lives. So why should people in the B2B environment want to embrace process-driven solutions? However, if you understand your customers as individuals who appreciate a personal relationship even across systems, you will ultimately bind them closer to your company. Conclusion Especially long-established companies should not see their previous success as a guarantee of survival. Most German companies are not yet able to harness the treasures of digital transformation because they do not possess the necessary tools. Learning and successfully applying these tools should be the goal of every company in Germany. For more information on Silicon Valley and Marko Prislin: http://www.excellente-unternehmer.de/redner/marko-prislin.html