Being a Sustainable Powerseller: Veit Etzold explains what Smart Selling has to do with Christmas.
For 2000 years, we have been celebrating Christmas. But why? The Christianization of Europe was made possible by Saint Paul. And when you see how many customers he converted (hence the word "conversion" in internet language), he stands as one of the most successful sales managers in the world. What were Paul's success factors? Paul first simplified the product. The "Christianity" he preached was easier to understand than many of the other, more complex religions of that time. At the same time, he was a gifted networker who could speak to all people in a way that they understood. Scientifically, this would be called "code shifting." And in structured sales, it is often said, "A specialist kills customers." And finally, he was a gifted storyteller - or storyteller - who was authentic because he believed in the product he was selling more than most. Being a powerseller and selling sustainably - Saint Paul shows that it is possible. What does this mean for you? Christmas is followed by Christmas. And what begins right in the new year, especially if you work in a sales organization? New Year kick-off events, sales meetings, and kick-off events. In many sales organizations, a large part of the annual turnover is generated in the first months of the year. Storytelling in sales can help you! Unlike traditional "hard selling", storytelling does not try to push something into the customer's mind, but storytelling works on the "pull" principle. Your customer listens to a good story about their product. And they realize that they need exactly this product and no other. Because it holds true: "To Tell is to Sell." Smart Selling with Storytelling - book Dr. Veit Etzold now for your sales kick-off in the new year!
