When it comes to sales, personality and impact on others are crucial. This is especially true when it comes to yourself. As a speaker, you are the product, so it is important to position yourself as a brand and engage in self-promotion. We will show you how. Jana and Gerd Kulhavy have been offering positioning coaching for speakers for years. The reason is simple: as a speaker, you sell yourself as a product. To be successful in this, one must position themselves correctly in the vast market, define their brand, know what they stand for before they can make it clear to others. Because only those who stand for something can be found by others for a specific purpose and therefore be booked. Questions every speaker should ask themselves
- What am I an expert in?
- What is my niche?
- What knowledge do I want to share with the world?
Becoming a brand as a speaker is relatively simple; it works like with other non-human products. A brand must suggest to the customer that it solves a problem for them and caters to their needs. The orientation of the brand is therefore aimed at the demands of the market. A speaker should know exactly what their customers need - and then provide the appropriate response. What is part of a brand? An important aspect of creating your own brand is credibility. Only those who appear credible to the customer will be booked by them. This also includes clear and strict positioning and therefore profiling oneself. And: saying yes or no to specific topics. Uli Höneß, president of FC Bayern, knows: "Polarizing is part of the brand." Because only those who have a clear message will be booked by the customer for a specific topic. The more specific the topic, the more loyal and reliable the customers are. It is a fallacy to think that one should have a broad spectrum to satisfy everyone and serve many customers. If you broaden your range of topics too much, you only know a little about everything and are not a real expert in anything. This dilutes the brand, and occupying a niche also means saying no to certain things. A high recognition value is also extremely helpful. Horst Lichter's mustache is an excellent example of this. In the vast market of speakers, you need to stand out - and stay in people's minds. We can help you work on your trademark. Our coaches can support you in developing into a top brand in the long term and continuously work on your brand core. The Speakers Excellence positioning coaching starts at €2,970 with Jana and Gerd Kulhavy. Additional tools available for booking include regular coaching sessions, video recordings, advertising spaces, and speaking opportunities. This way, as a speaker, you can share your knowledge with the world, use membership in the German Speaker Lexicon or the Expert Marketplace as a reference and flagship, and further increase your level of recognition.
