Success with visual storytelling instead of bad acting

When one thinks of presentations and speeches, the term storytelling is on everyone's lips nowadays. However, storytelling is more difficult than it sounds. Simply rattling off a story does not achieve the desired success of captivating the audience. Only good actors can quickly slip into a role and master storytelling successfully, so that the viewers are convinced and listen eagerly to find out how the story ends. But there is a way to easily make the content of the slides resonate with the viewer through a story. The magic word for this is quite simple and is called "Visual Storytelling."

What is "visual storytelling"?

Visual storytelling means, translated from English, visually telling a story. The narrative is visually supported by images or graphics. As a speaker, you do not necessarily need acting skills, as part of the emotions are conveyed through images. This makes it easier for the audience to follow your statements and the presentation. If you weave an engaging story around your information and key points of the presentation and reinforce it with images, you are more likely to capture the audience's attention. At the same time, you can evoke emotions in your audience and captivate them with your story.

What stylistic devices can I use?

In addition to classics like still images and illustrations, you can also use moving images and videos. If you combine these with music, language, or other auditory elements, you enhance the desired effect. The more senses you engage, the more likely you are to reach your audience. There are also many exciting possibilities in PowerPoint slide design. For example, the Morph function allows you to create impressive animations and exciting transitions that support your storytelling starting from the 2016 version. Visual storytelling is not only very useful in presentations but also in social media. For example, post exciting or sad images with your texts to evoke emotions in your customers. Through the viral effect, you have a higher potential reach and thus reach more potential new customers.

Use visual storytelling in your next presentation!

Visual content helps the speaker and relieves him of the burden of convincing solely with the presentation and speech. You can reach the audience more easily, and they will believe your stories when you also incorporate visual content like images and videos to reinforce what is being said. Use this technique also for your social networks and thereby gain new customers and become a viral hit.