Theses on digitalization "Made in China" blog series

Example New Marketing. Those who understand customers better than the competition have an advantage. Platform ecosystems offer the opportunity to seamlessly accompany users throughout the entire customer journey and thus learn about desires and needs through AI. This changes two substantial things: On the one hand, the speed at which marketing managers must act changes. On the other hand, customers are becoming more demanding. They are increasingly getting used to the almost perfect offer - when they want it, how they want it, at a price that suits them. Those who do not react to this new customer demand in time, i.e. in minutes, will lose. Real-time marketing is the "new" in New Marketing.