Victory for honesty

I repeatedly hear from circles of salespeople that it is a commendable idea to be honest with their customers, but the reality would look quite different. To put it frankly, customers do not actually want to be honestly advised but rather deceived. However, based on my own experiences over the years, I have dedicated myself to the topic of honest selling and I am researching in all directions. In a nationwide study by SCOPAR - Scientific Consulting Partners, some interesting findings emerged back in 2013. You should only continue reading if you are willing to integrate these things into your everyday life. Once you know how it could also work, but still do not implement it for various reasons, dissatisfaction will drastically increase. If you live by what appeals to you here, success will follow and your satisfaction will increase.

The most important value that people currently desire from others is honesty:

It is not surprising to me that people also long for truth and clarity in addition to honesty. When we look at the media, where almost not a day goes by without some celebrity or politician making headlines for evading taxes or wasting tax money on senseless projects, this is understandable. There is a great deal of uncertainty in the economy and politics. By outing yourself as an honest salesperson, you are keeping up with the times. You might say that you have been honest for years and it is a matter of course for you. In that case, I congratulate you. Do your customers know this, meaning, do you communicate it in a way that your customers notice? If you do, you will fare better, and in the medium term, word will spread and lead to greater success. I do not want to say that as an honest salesperson you have a unique selling point, but unfortunately, it is very rare. At least as a consumer, I often experience that I only realize afterwards what could have been done better. This does not create the basis for an honest customer and seller relationship. Other points that were highlighted in the study were reliability and respect. Especially when it comes to reliability in terms of appointments and statements, this should be a matter of course for an honest salesperson.

As a result of these desires, the term trust almost inevitably arises. It is much easier as a customer to trust a salesperson who comes across as honest.

In times when products are becoming increasingly comparable and often only differ in price, the role of the salesperson becomes ever more crucial. If you do not want to engage in a price war, meaning, always having to be the cheapest and foregoing commission, it helps to make a personal difference with your customer. Should you also have the desire to be recommended and to build a long-lasting, deeper relationship with your customers, being an honest salesperson is a tremendous advantage. Thankfully, what does not work in the long run is the ability to only pretend honesty and not actually mean it. However, if you genuinely mean it from the bottom of your heart and can thereby build trust more easily, the customer will often choose you. This is my experience. For more on the topic of honesty and Udo Kerzinger, you can find on his profile:http://www.trainers-excellence.de/redner/udo-kerzinger.html