Which mental techniques make you a winner...

The concept of the "Metaverse" is on everyone's lips, especially since the Facebook conglomerate - operator of WhatsApp, Instagram, and Facebook - announced its rebranding to "Meta" in October 2021. Shortly thereafter, numerous other announcements followed from renowned technology companies, also expressing their commitment to what experts consider to be the Internet of the next generation. But what exactly is behind the Metaverse? What technology components are involved? And what opportunities and risks does it bring for companies? Few people currently have a clear idea of this. Thomas R. Köhler shares his comprehensive knowledge about future technologies and their implications for business and society in his new book "Chefsache Metaverse" and in his lectures on the subject, providing recommendations for companies - without false hype and focusing on the concrete benefits and application potentials, while also addressing questions such as: What is Blockchain really useful for? Answer: "There are meaningful application possibilities, but they are rarer than often claimed..." Can you make money with digital goods? Answer: "Yes, definitely, but..." Is it worth entering the Metaverse for my company? Answer: "Undoubtedly, it is no longer about whether, but the question is WHEN is the right time to enter." Starting with a detailed assessment of the current technological upheaval and a closer look at the underlying technologies, through applications in various industries and the interaction with major technology giants, to strategy development and a step-by-step guide for the right entry, Thomas R. Köhler and his co-author Julia Finkeissen provide in their practical book all the essential knowledge components needed to penetrate and effectively utilize the Metaverse for one's own company. By the way, "Chefsache Metaverse" is Thomas R. Köhler's 16th book (!) Here, as in his previous bestsellers, including "Die Internetfalle" (Frankfurter Allgemeine - Buch) and "Chefsache Metaverse" (also CAMPUS), he delves into the essence of things and yet delivers a constructively critical and positive message that is understandable for everyone about what will be important for all of us in the future.