Speaker

Alicia Lindner

"Future meets tradition"

Alicia Lindner is a sought-after expert in sustainable entrepreneurship and successful brand leadership in the SME sector. As Managing Director of Börlind GmbH, an internationally successful natural cosmetics company, she combines tradition with innovation. With topics such as brand building, female leadership, and generational change, she inspires executives and entrepreneurs. Book Alicia Lindner for practical insights and inspiring impulses on sustainable brand leadership and modern corporate management.

Rates

Vita

Alicia Lindner – Entrepreneur for Sustainable Brand Leadership

If you are looking for a speaker for your event who talks firsthand about sustainable entrepreneurship, brand leadership in SMEs, and successful business succession, Alicia Lindner is a sought-after voice. As Managing Director and co-owner of Börlind GmbH, she leads the internationally successful natural cosmetics company with the brands ANNEMARIE BÖRLIND and DADO SENS in its third generation.

The entrepreneur stands for strategic brand development, responsible growth, and modern leadership in family businesses. Her perspective combines tradition with innovation – a topic that is highly relevant for companies in transition, for executives, and for organizations with a long-term brand strategy.

Managing Director of a leading natural cosmetics company

As Managing Director, Alicia Lindner is responsible for the strategic development of Börlind GmbH, whose products are successful worldwide. Today, the brand ANNEMARIE BÖRLIND is considered Germany’s largest natural cosmetics brand in the perfumery sector.

All products are created in the Black Forest – from development to production. This makes the company a prime example of Made in Germany, sustainable innovation, and responsible production.

In her talks, Alicia Lindner speaks about topics such as brand building, sustainable transformation, female leadership, generational change in SMEs, and the future of family-owned businesses.

Third-generation family entrepreneur

The story of the company began more than 60 years ago with her grandmother Annemarie Lindner, who founded the company with a credo that still applies today:
“What I cannot eat, I do not put on my skin.”

After studying communication, business administration, and politics, as well as completing a master’s degree in marketing, Alicia Lindner gained international experience, including in the United States. She now brings these perspectives into the strategic development of the company.

As an entrepreneur of a new generation, she combines tradition, innovative strength, and values-driven leadership. Numerous awards underline her role as a thought leader for sustainable corporate leadership and modern brand strategies in SMEs.

Why Alicia Lindner is the right speaker for your event

Practical insights from leading an international family busines
Expertise in sustainable brand leadership and transformation in SME
Inspiring perspectives on business succession and generational chang
Authentic impulses on female leadership and modern corporate managemen
Strategic know-how on brand building, innovation, and sustainable growth

With her combination of entrepreneurial experience, strategic thinking, and personal authenticity, Alicia Lindner inspires executives, entrepreneurs, and decision-makers alike.

Book Alicia Lindner for a keynote or event

Topics

E-commerce Social Media Branding Business Succession Family Business

Future meets tradition – How family businesses reinvent themselves without losing who they are

How succession in SMEs succeeds and becomes the strongest competitive advantage
Why values-based leadership and a clear stance are the strongest strategies in times of transformation
How to drive innovation without betraying your own DNA

Rethinking female leadership – Why the future is both female AND economic

Why women lead differently and how empathy, clarity, and decisiveness drive real performance
How women forge their own path and redefine work-life balance
Why the visibility of women changes leadership – and allows new role models to emerge
How female leadership transforms corporate culture – and creates measurably better results

Leading brands in a new era – Courage to change, clarity in the market

Purpose meets profit: How values-based brand leadership becomes economically successful
Why the personal presence of entrepreneurs strengthens brands today more than campaigns
How new channels and e-commerce give traditional brands future viability

References & Press

Awards:

2025 Brand Ambassador Mercedes Benz

2025 Future Maker in the category Succession
(Wirtschaftsjunioren / SZ Institut Germany)

2024 “100 most important women in SMEs” (DUP Magazin)

2024 Top 100 Minds – Business Punk Watchlist 2024

2023 Finalist of the “EY Entrepreneur of the Year 2024”
together with Nicolas Lindner

2023 Brand Award in the category “Brand Personality”
(German Marketing Association)

2023 2nd place at the Role Model Award in the category “Family Entrepreneur”

2023 “100 most important women in SMEs” (Markt und Mittelstand)

2023 “Top 100 Women for Diversity” (Beyond Gender Agenda)

2022 “25 Future Makers” (Business Insider)

2022 “50 best female entrepreneurs in Germany” (Handelsblatt)

2020 “Germany’s Young Elite – Top 40 under 40” (Capital)

2020 “Successful Women in SMEs 2020”

Further engagements:

Co-initiator of “Entrepreneurs in Motion”
Member of the regional advisory board of Vereinigte Volksbanken eG in the Calw region
Member of the board of trustees “Stiftung Kinderland”, Stuttgart
Member of “Atlantik Brücke e.V.”

Appearances: